Sprout Social

MAY 9, 2024

We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand. Sprout’s data reflects this influencer marketing trend. Each sector has its strengths and challenges.

Influencer Marketing 86

Influencer Marketing Market Trends Gen Z Fashion 86

Contently B2C

AUGUST 8, 2016

In addition to tapping an already established and loyal following, in influencer marketing is particularly effective at reaching millennials. This is an excerpt from “The Marketer’s Guide to Luxury Content.” Virtual reality. uence future purchases.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Hubspot Marketing

DECEMBER 20, 2022

58% of millennials agree that social platforms are better than online searches for finding new products. 60% of marketers believe influencer marketing is the most effective marketing trend. 93% of all online interactions start with a search engine. Make it Easy to Buy.

Branding 104

Branding CRM Thought Leadership Advertising 104

Sprout Social

NOVEMBER 21, 2019

By monitoring market trends through research, you can figure out the best tactics for reaching your target audience. Where should I conduct market research? For example, Google Product Listing Ads can help highlight all of the above for B2C brands. They’re being bombarded with sales messages from all angles.

Market Research 95

Market Research Gen Z Price B2C 95

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Using social media DMs for customer service is relatively new, but already used by 29% of marketers.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Rock Content

MARCH 4, 2020

Why your company needs Digital Marketing. Digital Marketing strategies. What does a Digital Marketer do. How B2B and B2C companies can use Digital Marketing strategies. What is Digital Marketing. Smartphones are incredibly popular, especially among Millennials and Generation Z. Social media marketing.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Sprout Social

JANUARY 27, 2020

Since it’s best for reaching a Gen Z audience , B2C brands that are targeting older generations should take caution before deciding to use the platform. Our takeaway: If your brand is targeting Gen Z and younger millennials, TikTok is an essential addition to your marketing mix. Let us know in the comments.

Social Media Marketing 132

Social Media Marketing Gen Z User-Generated Marketing 132