Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Buyers may place orders on their phones but still buy for their companies. This last one is a biggie. They expect to do business through digital channels.

Gen Z 118

Gen Z Pharmaceutical Customer Acquisition Marketing 118

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. You’re a business interested in placing an ad on Reddit. What platforms are they on?)

Pharmaceutical 96

Pharmaceutical Whitepaper Millennials User-Generated 96

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Clora is a staffing platform for those in the pharmaceutical, biotechnology, and medical device industries.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136