Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Certain industries, such as telecommunications, financial services, pharmaceuticals, SaaS and media, inherently operate on this model. This last one is a biggie.

Gen Z 120

Gen Z Pharmaceutical Customer Acquisition Marketing 120

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. healthcare, government, and pharmaceutical). What platforms are they on?) Enter Reddit Ads.

Pharmaceutical 93

Pharmaceutical Whitepaper Millennials User-Generated 93

Contently B2C

JUNE 30, 2016

” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. ” The pharmaceutical executive, who preferred to go unnamed, is hardly alone in his concern. “How do I talk to Gen Z?”

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Clora is a staffing platform for those in the pharmaceutical, biotechnology, and medical device industries.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136