B2C Product Marketing Whitepaper 
Hubspot Marketing
JUNE 30, 2025
Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. Blog Manager Job Description Did you know that SEO blogging was the top B2B marketing channel, resulting in ROI, according to HubSpot's State of Marketing Report 2025 ?
Martech
DECEMBER 19, 2023
Humanizing B2B: The new truth in marketing that will transform your brand and your sales By Paul Cash and James Trezona Publisher: Practical Inspiration Publishing Download a whitepaper. For years, the B2B marketing playbook was pretty boring and even a bit annoying. Get calls from sales reps. Receive email after email.
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Martech
DECEMBER 8, 2021
” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. They call the shots.”
Search Engine Land
DECEMBER 21, 2023
Humanizing B2B: The new truth in marketing that will transform your brand and your sales Download a whitepaper. For years, the B2B marketing playbook was pretty boring – even a bit annoying. You probably know the feeling if you have friends who work in B2C marketing. “Oh, Get calls from sales reps.
Content Marketing Institute
DECEMBER 5, 2017
Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. The email marketing platform MailChimp offers a variety of classes via SkillShare. Many brands – both B2B and B2C – have a lot of educational content in a multitude of forms. Conclusion.
Content Marketing Institute
JANUARY 14, 2019
Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose. Digestible client success stories (white papers and case studies). List-building (including exceptional email marketing). Email marketing with content updates. Releases of new products or offerings. Retargeting campaigns.
Marketing Insider Group
JUNE 3, 2010
Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. Use the key insights from your surveys to create whitepapers on the top pain points. Know your prospects pain points. Know them all. Know how they rank.
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