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Why lifecycle marketing matters for your social team

Sprout Social

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Lifecycle marketing.

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How Using Emotional Marketing in Content Can Help Drive Way More Sales

Neil Patel

In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By By leveraging common psychological triggers all people have,” you might hear, “you can drive more sales.”. Why is Emotion Marketing so Effective?

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What is a customer journey map and how to make your own [examples included]

Sprout Social

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. A basic customer journey map includes the buying stages (and support touchpoints) a customer goes through. Generate marketing campaign ideas.

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Homepage Best Practices: 20 Things to Add to Your Homepage Design (and 5 things to remove)

Orbit Media Studios

Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help. It’s a high-stakes page because your homepage is the most visible page on your website. For most companies, the homepage gets more traffic than any other page. It has a lot of jobs to do.

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How to Write Headlines: a Step-by-Step Guide

Neil Patel

If you want your blog posts to perform well, one simple way is to achieve this is by writing magnetic headlines. If you fail to make it impactful and clickable, every other marketing step that you take will be a total waste of time. Why Should You Care About Headlines? Why Should You Care About Headlines?

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101 Landing Page Optimization Tips

Unbounce

More blog posts by Garrett Hughes Oli Gardner Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He was recently named the “The 2018 Marketer to Watch,” in the under 46 category, by his mother. Updated on October 20, 2023. You’re welcome. Donʼt know how to fix the problem? Never fear.

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Shopping experience: what is and 8 tactics to delight your customers

Rock Content

The shopping experience is the complete set of perceptions that customers receive while purchasing a product or service, and even what they feel after the deal is closed. The shopping experience is about feelings, emotions, and sensations. Here you’ll see: Why is shopping experience crucial for businesses? Keep reading to find out!