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Is Your Agency Missing the B2B Boom While Chasing the B2C Bust?

Set Up

This blog is written by Rhonda Beckmann the new SVP, Growth at Setup and Business Development Guru | Strategizing & Guiding Growth. This is part two of a previous blog: The Expert’s Irony: Are Agencies Losing Their Own Game? The B2B Blind Spot Are you overlooking your own growth?

B2C
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Overcome Challenges + Master Agency Growth in 2025

Set Up

As competition intensifies and Clients get more selective about what they want, Agencies must navigate hurdles that directly affect their ability to meet Client expectations and learn to adjust. This sharp increase highlights the growing struggle Agencies face in finding and keeping top talent.

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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

Innovators, renegades, and visionaries – If you are a leader in marketing or the overall business (or want to strengthen your relationship with those leaders), you’ll find that reinvention and transformation is the name of your next content marketing game. Resources for content marketing newcomers. Attract qualified traffic to your site.

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Everything We Know about the Helpful Content Update (So Far)

Exposure Ninja

Sidenote: The irony of my writing this attempting to write helpful content about the Helpful Content Update hasn’t escaped me. If you have 100 blog posts on your website and 10 of them are extremely “unhelpful” then the other 90 pages may have increased difficulty ranking. On August 25th 2022 the rollout began.

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This day in search marketing history: January 30

Search Engine Land

Agencies say search, social spend will rise, but increases target 5 platforms 2019: While Amazon and LinkedIn cracked the top five, Marketing Land’s Digital Agency Survey found second-tier platforms were much less likely to see spending increases in the coming year. of desktop, 17.3% of desktop, 17.3%

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Transcript of The Myth of the Starving Artist

Duct Tape Marketing

Transcript of The Myth of the Starving Artist written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by SaneBox. Get some sanity back in your inbox. Take control of your inbox. Get all that stuff out of there that is dragging you down.