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MarTechBot update: Personas, image generation and new prompts

Martech

In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot. Custom marketing technology-related personas The No. 1 challenge for marketers who are new to generative AI is crafting great prompts. Keep reading for the full scoop.

Transform 104
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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Vanity metrics in digital marketing Digital marketing encompasses a wide range of channels, including social media, email marketing, and advertising, so this is a pretty tough one to identify vanity metrics for. In some cases, vanity metrics for digital marketing could be likes; in another case, it could be page views.

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Mastering Reddit for Brand Awareness & Reputation Management

Digital Marketer

If you’ve spent only a few minutes redditting , you may be thinking it’s a place for cute cats and ridiculous memes… However, Reddit is also a place for the president , for customer support , and just about anything else you can imagine. Plus, we’re able to target potential customers who have already expressed interest in our industry.

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How to Showcase Hard Skills on Your Resume [+ List of 50 Skills]

Hubspot Marketing

Pro Tip: Include examples of successful social media campaigns you've managed, including increased followers, engagement rates, and conversions. Most customers first discover a company or brand online, but many small businesses still don’t have websites. Best for: UX/UI designers, web designers, and product managers.

CRM 89
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The rise of the position-less marketer by Optimove

Search Engine Land

What is the position-less marketer? In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation, and digital marketing. With advanced tools and evolving strategies, mastering diverse skills is increasingly feasible.

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The rise of the position-less marketer by Optimove

Martech

What is the position-less marketer? In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation, and digital marketing. With advanced tools and evolving strategies, mastering diverse skills is increasingly feasible.

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Email Deliverability Remediation: 6 Ways to Avoid Getting Burned

Litmus

It’s a checklist for deliverability success and the safeguarding of future email marketing revenue. That’s because marketers who describe their email programs as successful are more likely than less successful programs to use each of those tools and tactics. See how brands manage deliverability (and other analytics).

Analytics 106