Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Recipes customized to user affinities. Personalization/segmentation. Refill reminders.

Email Marketing 124

Email Marketing User-Generated Marketing Marketers 124

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced? Not convinced?

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. We email marketers must explore how the current toolset can help us achieve our goals in the business. Dig deeper: 3 ways email marketers should actually use AI 2.

Email Marketing 130

Email Marketing Marketing Marketers Marketing Plan 130

Litmus

MARCH 11, 2024

“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. Email is complex. Email marketing mistakes happen to the best of us!

Email Marketing 112

Email Marketing Marketing Marketers Place 112

Martech

FEBRUARY 20, 2024

The problem with slowing down in email marketing is that it doesn’t come naturally. Look around your company for someone sharp enough to check your work and familiar enough with your emails to know what to look for but who also doesn’t work on your email team. ” emails.

Email Marketing 115

Email Marketing Direct Mail Marketing Marketers 115

Martech

NOVEMBER 29, 2023

In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. But that’s not how all email marketers think. Like it’s a competition or sign of success, especially when a significant population of email lists are inactive addresses.”

Email Marketing 126

Email Marketing eCommerce Customer Journey Marketing 126

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales.

Email Marketing 131

Email Marketing Whitepaper Shipping Marketing 131

Six & Flow

MARCH 7, 2024

Creating an inbound email marketing strategy means crafting campaigns that align with the customer's journey and interests. It's about moving away from intrusive, broadcast-style emails and towards more personalised, permission-based communications.

Email Marketing 98

Email Marketing Marketing Strategy Customer Journey Marketing 98

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. What takes email marketers from good to great? When you give customers what they want, those customers will give you what you want, from the first purchase to long-time loyalty.

Email Marketing 87

Email Marketing Law Marketing Marketers 87

Ariyh

JANUARY 1, 2024

Previous insight: No,99 prices don’t hurt quality perceptions (more insights here ) Use direct mail to acquire new customers, and email to retain them Topics : Ads | Brand & Strategy For : B2C. For example, send physical letters, brochures, or even packages (depending on the value of the potential customer).

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Martech

JANUARY 30, 2024

“Email marketing is continually changing — not because the technology is changing, but because of consumers, their expectations, and how they use email changes. As marketers, we need to adapt to that.” Business email address Subscribe Processing. I bundle them up as missed opportunities.”

Email Marketing 113

Email Marketing Marketing Marketers Education 113

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. From there, you can track how your CTR changes over time.

Email Marketing 125

Email Marketing Analytics User-Generated Marketing 125

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. It helps them connect with their customers, build relationships, and drive sales. AI email marketing is the next frontier. By leveraging the power of AI, businesses can create more personalized and targeted email campaigns.

Email Marketing 94

Email Marketing Marketing Marketers Transform 94

SMA Marketing

FEBRUARY 16, 2023

This simple email marketing campaign is a perfect example of how sending helpful information to a segmented email list has the potential to increase trust with your target audience. Email marketing continues to be an incredibly effective way to gain and build trust with your ideal buyer throughout their buyer's journey.

Email Marketing 98

Email Marketing Marketing Marketers Customer loyalty 98

OnPassive Marketing

JULY 31, 2022

Email marketing has exploded over the past decade. While it’s still a hugely important tool for many businesses, you can use email to engage your customers in much easier ways than traditional advertising or social media. Here are a few of the benefits of using email. What Are Email Marketing Tools Available?

Email Marketing 65

Email Marketing Customer Marketing Marketers 65

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 92

Email Marketing Marketing Marketers Customer Acquisition 92

Litmus

APRIL 17, 2020

It’s harder than ever to win over new customers, so now is the perfect time to focus on keeping the ones you already have. Email marketers, let’s make customer retention your number one priority. Even during less challenging times, it can cost up to 16x more to acquire a new customer than retain a current one.

Email Marketing 119

Email Marketing Customer Marketing Marketers 119

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Vertical Response

FEBRUARY 21, 2024

Navigating TCPA Compliance: Email Marketing as a Safe Harbor Shifts in regulatory frameworks often become a pivotal moment for marketing professionals, forcing a recalibration of strategy and approach. However, among the waves of change, email marketing stands as a steadfast and compliant beacon.

Email Marketing 78

Email Marketing Law Communications Marketing 78

illumin

JANUARY 30, 2024

Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. But how will this impact email marketers? Will these changes add blockades to your email marketing strategy in 2024? For marketers who rely on bulk emailing, it may pose challenges.

Email Marketing 104

Email Marketing Marketing Marketers Advertising 104

Customers.ai

DECEMBER 15, 2023

This is great news for Gmail users but what does RETVec mean for email marketers? Another day, another new challenge A few weeks ago I broke down the Google and Yahoo email spam filter changes rolling out Feb 1, 2024. The key takeaways for email marketers? Easy enough right? Easy enough right?

Email Marketing 114

Email Marketing Outbound Marketing Marketing Marketers 114

AWeber

APRIL 17, 2024

Email marketing for realtors. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario.

Real Estate 77

Real Estate Email Marketing Education Marketing 77

Hubspot Marketing

AUGUST 1, 2022

Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn't always straightforward. Most Important Metrics for Effective Email Marketing. Click-Through Rate. Another 30.7%

Email Marketing 134

Email Marketing Marketing Marketers Promotion 134

Martech

DECEMBER 5, 2022

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. Twitter : @JenCapstraw (3.9K

Email Marketing 120

Email Marketing CMO Marketing Marketers 120

AWeber

APRIL 1, 2024

We've all messed up with email marketing at some point. Some email marketing mistakes are obvious and can undo all the hard work you've poured into your campaign. Knowing what email marketing mistakes to watch out for, can help you avoid them altogether. What does it tell us about what lies within the email?

Email Marketing 68

Email Marketing Marketing Marketers Promotion 68

Vertical Response

FEBRUARY 6, 2023

According to a study by Prosper Insights & Analytics for the National Retail Federation , the average person planned to shell out more than $140 on traditional Valentine’s Day merchandise, with customers aged 25 to 34 being the biggest spenders. Win customers’ hearts and business with swoon-worthy email marketing promotions.

Email Marketing 66

Email Marketing Customer Retail Shipping 66

Martech

APRIL 5, 2023

What our customers think matters more — and right now, they’re pretty pessimistic. As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves.

Email Marketing 123

Email Marketing Marketing Marketers CMO 123

OnPassive Marketing

MAY 7, 2022

Customer data-driven marketing is the way email marketing will go in the future. Utilizing customer data to shape your communication with them eliminates the dreadful hit-or-miss approach. Customer Data-Driven Marketing Importance. Customer D ata C an B e U sed T o T arget C ustomers M ore P recisely.

Email Marketing 64

Email Marketing Marketing Strategy Customer Marketing 64

Neil Patel

JULY 20, 2021

What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? Why Should You Automate Your Emails?

Email Marketing 145

Email Marketing Marketing Marketers Communications 145

Vertical Response

DECEMBER 4, 2023

With the rise of social media, content marketing, and influencer partnerships, some marketers may question the relevance of more traditional methods. One such method that has been around for quite some time is email marketing. But is email marketing still relevant in today’s landscape?

Email Marketing 65

Email Marketing Transform Marketing Marketers 65

Martech

JANUARY 27, 2023

In my 20+ years in the email industry, I cannot remember a time, even during the lockdown days of COVID-19, when my inbox was so full. Your customers also perceived that their inboxes were getting blasted to the North Pole. Think of your customers and their reactions to being inundated with emails over 60 days.

Email Marketing 136

Email Marketing Marketing Marketers Law 136

Litmus

DECEMBER 19, 2023

With 60% of companies needing at least four stakeholders to review an email before it goes out, you’re going around and around and around testing and tweaking for every campaign. Email geeks know that creating exceptional emails has never been harder. We tested five million emails last year. No pressure, right?

Email Marketing 95

Email Marketing Real Estate Marketing Marketers 95

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91 billion in 2028.

Customer 98

Customer B2C Transform Retail 98

AWeber

NOVEMBER 21, 2023

Event email marketing is a key strategy for building anticipation for your next event—whether online or offline. This post explores key event email marketing examples and strategies to help. It was email. Over 75% of the event marketers polled said email marketing was their preference.

Email Marketing 93

Email Marketing Logistics Event Marketing Marketing 93

Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Email marketing may be one of the oldest, non-sexy communication methods. And the email marketing tool is no exception.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Search Engine Land

APRIL 19, 2023

As excited as digital marketers get about the shiny new thing (we’re looking at you, AI), one of the first and most-established forms of online marketing – email – remains the backbone of most companies’ programs. This isn’t your grandfather’s email marketing, though.

Email Marketing 96

Email Marketing Price Marketing Marketers 96

Hubspot Marketing

DECEMBER 1, 2023

I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. In this post, I’ll discuss all things email marketing vs. SEO, from how marketers currently use both strategies to making them face off in the ring against key marketing goals.

Email Marketing 103

Email Marketing SEO Marketing Marketers 103