article thumbnail

Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 A social media metric is a number that quantifies a particular action or behavior related to your social media account.

article thumbnail

Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

The CMO Survey

While more than half of marketers reported a 10.4 Survey respondents included 314 marketing leaders at for-profit U.S. Digital marketing spending also slowed, but less dramatically: falling from a 15 percent increase in marketing spending in September to an 8.2 percent growth over the last 12 months, on average.

CMO 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Digital Marketing Digital marketing refers to marketing through digital channels like search engines, websites, email, and mobile apps. In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services.

article thumbnail

7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Be sure to check out these tips for creating a successful Social Media marketing campaign. All rights reserved.

article thumbnail

Expert Marketing Tips from Female Entrepreneurs at the 2022 Instagram Summit

Many Chat

The event was filled with content advice and marketing tips businesswomen seeking to successfully build their business with Instagram and other social media marketing. For female entrepreneurs there are few substitutes for social networking sites like Instagram and Facebook to define and promote your brand management.

Transform 105
article thumbnail

Mastering Reddit for Brand Awareness & Reputation Management

Digital Marketer

Four More Reasons to Use Reddit for Digital Marketing 1. Reddit is an excellent medium for providing current social monitoring tactics to aid in brand management and data collection. I constantly see social media marketers saying they don’t “get” Reddit. Is there anything in the beta stage?

article thumbnail

Expert Marketing Tips from Female Entrepreneurs at the 2022 Instagram Summit

Many Chat

The event was filled with content advice and marketing tips businesswomen seeking to successfully build their business with Instagram and other social media marketing. For female entrepreneurs there are few substitutes for social networking sites like Instagram and Facebook to define and promote your brand management.