Remove Brand Management Remove eCommerce Remove Marketing Strategy
article thumbnail

15 Audience Segmentation Tools You Need to Stop Guessing & Start Engaging

Customers.ai

Guessing is so last year and winging it isn’t a strategy – it’s a cry for help! Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. The truth is, your audience isn’t a monolith.

article thumbnail

Netrush’s Joce Macdonald on the three priorities of successful ecommerce brands

Econsultancy

Joce Macdonald is Head of Growth Marketing at ecommerce accelerator Netrush, a company which provides everything from creative services to third party logistics. I recently sat down with Joce to find out more about her role, her biggest professional achievements, and her predictions for how ecommerce will continue to evolve.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 inspiring social media landing page examples

Sprout Social

Landing pages are easily one of the most important pieces of your social media marketing strategy , they’re unfortunately easy to overlook. That’s because marketers are often so laser-focused on attracting customers and followers. Ecommerce landing pages. Below’s a good example from Zenni.

Shoppers 145
article thumbnail

The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content. According to a 2022 survey of U.S.

article thumbnail

The Best Marketing Conferences of 2020

Marketing Insider Group

The agenda features speakers from some of the world’s most successful brands including Facebook, Zalando, Dropbox, Google, and SEMrush, covering topics such as eCommerce, AI, search personalization, B2B marketing, machine learning, analytics, and more. Brighton SEO Marketing Event. HubSpot’s INBOUND Marketing Event.

article thumbnail

Why video is key to building brand identity and engagement

Search Engine Land

This article explores how brands are leveraging video to stand out in a crowded market. We’ll look at why video is so effective, examine case studies of successful video marketing strategies and discuss the various forms video content can take. However, B2B brands that master video gain a significant advantage.

article thumbnail

Expert Marketing Tips from Female Entrepreneurs at the 2022 Instagram Summit

Many Chat

For female entrepreneurs there are few substitutes for social networking sites like Instagram and Facebook to define and promote your brand management. A social media presence is just the first step to reaching your target audience and building a community around your product and brand.