The CMO Survey

MARCH 28, 2023

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. Similarly, low price has risen through ranks and is now the second-most highly ranked customer priority, up from number-five in September 2021.

CMO 130

CMO Finance Marketing Marketers 130

Rock Content

APRIL 24, 2023

Scripted is quickly becoming a popular platform for marketers and brand managers to create blog posts, articles, and other marketing materials. However, this platform presents high prices, a lack of oversight for creating content, and difficulty to find a writer. million writers to choose from.

Place 95

Place Whitepaper Finance Price 95

Sprout Social

JANUARY 18, 2022

How these accounts are managed can vary based on how comfortable your leadership team is with posting on social. If you’re working with a social-savvy CEO, they may be able to manage their profiles themselves with some strategic guidance. Employer brand. — Susan Wojcicki (@SusanWojcicki) December 17, 2021.

Communications 126

Communications Finance Health Management 126

Hubspot Marketing

JUNE 28, 2023

Hiring managers aren’t entirely sure if someone fits the job well because the crucial information isn’t exactly front and center. Otherwise, hiring managers will gloss over your resume, like the other 54% of job applicants who don’t tailor their resumes for each employer or position. Sometimes, it’s not there, making it even worse.

CRM 89

CRM Digital Marketing Management User-Generated 89

Rock Content

DECEMBER 21, 2020

But nothing that good international branding management can’t solve. This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. What are the main obstacles to building a global brand? What is global branding?

Brand Management 78

Brand Management Branding Management Logistics 78

Hubspot Marketing

JUNE 14, 2023

What are the audience perceptions of each competitor's visual design and branding choices? What makes your brand unique from each competitor? They also suggest interviewing brand managers for valuable insight into the color-choosing process. Furthermore, in finance, green is all about profitability and money.

Branding 120

Branding Food Finance Fashion 120

Adobe Experience Cloud Blog

JANUARY 12, 2010

After I graduated with my Masters in Finance I joined PriceWaterhouse’s consulting group. To achieve this, CMOs should adopt an analytical management model coupled with full transparency and shared performance metrics with sales. How did you get into B2B marketing? I got into marketing quite by accident.

Thought Leadership 88

Thought Leadership Finance Marketing Marketers 88