Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty
The CMO Survey
MARCH 28, 2023
Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 This finding is consistent with the fact that marketers report spending 70 percent of their time “managing the present” and only 30% “preparing for the future.” percent increase this year.
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