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SMG Marketing Makeover 2025 – What’s Working, What’s Not, and What’s Next

Sachs Marketing Group

This guide examines what is currently working in digital marketing, identifies tactics that are falling short, and outlines where savvy brands are investing next. Whether you’re a brand manager, business owner, or agency marketer, now is the time to audit and adapt. Whats Working in 2025 1.

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How Birds Eye is using pop culture, gaming and chicken to win over a new generation of frozen food fans

The Drum

Birds Eye, winner of Gold in the CPG/FMCG category at The DMA EMEA Awards, is showing that even legacy brands can think like challengers. Best known for its freezer staples, the century-old brand is embracing gaming, Gen Z humor, and pop-up culture to stay relevant—rewriting the frozen food playbook for a new generation.

Food 59
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How to address the top reputation issues impacting brands today

Search Engine Land

Corporate executives, brand managers and PR professionals need to recognize that clever spammy SEO tactics can’t “push” negative stories from credible sources down the search engine results page (SERP). If you’re a corporate executive, brand manager or SEO, then make the case for putting PR in charge.

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20 public relations stats to know for better communications outcomes in 2022

Sprout Social

The internet and social platforms are vital tools for storytelling, brand management and connection. Social media is almost as common as word of mouth and TV/radio ads for learning about brands or companies. Public relations professionals’ technology toolkit expands.

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Here’s why you need a DAM workflow — and how to map it out

Martech

Instead of creating a request in a project management tool then waiting for new versions of an existing image to be uploaded to the MAM, a marketer could create several versions in the DAM within a few moments. Getting brand manager approval of particular items such as logos. This simple change could save many hours.

Gen Z 78
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Experiment: What Happens When You Buy TikTok Comments

Hootsuite

Quality TikTok commenters will engage with the content you’re making, ideally providing you some insight as a brand manager. But patience will be rewarded with a slew of mostly incomprehensible emojis from sardonic Gen Z posters who actually love what you do. You’ll miss out on genuine engagement.

Gen Z 117
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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

Social media manager. Brand manager. At MeUndies, Wolfley became the company’s first Social Lead, eventually becoming Brand Manager. Every generation will have its own social media platform. For my generation, Millennials, the majority of us will be primarily on Instagram. What’s next?

Logistics 100