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SMG Marketing Makeover 2025 – What’s Working, What’s Not, and What’s Next

Sachs Marketing Group

This guide examines what is currently working in digital marketing, identifies tactics that are falling short, and outlines where savvy brands are investing next. Whether you’re a brand manager, business owner, or agency marketer, now is the time to audit and adapt. Need help managing your PMax campaigns?

Gen Z 52
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How Birds Eye is using pop culture, gaming and chicken to win over a new generation of frozen food fans

The Drum

Birds Eye, winner of Gold in the CPG/FMCG category at The DMA EMEA Awards, is showing that even legacy brands can think like challengers. Best known for its freezer staples, the century-old brand is embracing gaming, Gen Z humor, and pop-up culture to stay relevant—rewriting the frozen food playbook for a new generation.

Food 54
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How to address the top reputation issues impacting brands today

Search Engine Land

In 2024, brands are encountering a variety of challenges that can impact their reputation. Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. Reputation management: Strategic insights and best practices Crises are unpredictable, but they are not entirely unforeseen.

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20 public relations stats to know for better communications outcomes in 2022

Sprout Social

The internet and social platforms are vital tools for storytelling, brand management and connection. Proactively plan for crisis management. It’s also important to gauge the industry and understand how your approach to crafting strategies, managing brand reputation and interacting with audiences will shift.

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Here’s why you need a DAM workflow — and how to map it out

Martech

A digital asset management (DAM) system is much more than a virtual storage locker for your company’s intellectual property. For example, most marketing asset management (MAM) systems can’t create different versions of existing assets, but a DAM might. Getting brand manager approval of particular items such as logos.

Gen Z 79
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Experiment: What Happens When You Buy TikTok Comments

Hootsuite

Quality TikTok commenters will engage with the content you’re making, ideally providing you some insight as a brand manager. But patience will be rewarded with a slew of mostly incomprehensible emojis from sardonic Gen Z posters who actually love what you do. You’ll miss out on genuine engagement.

Gen Z 117
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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

Social media manager. Brand manager. In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. At MeUndies, Wolfley became the company’s first Social Lead, eventually becoming Brand Manager.

Logistics 100