Brand Management Management PR Promotion 
Hubspot Marketing
FEBRUARY 21, 2018
Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Our latest offer, 8 Free Budget Templates to Manage Your Marketing Spend , has got you covered. The answer, of course, is “it depends.”
Hubspot Marketing
JANUARY 7, 2024
According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.
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Hubspot Marketing
AUGUST 16, 2018
Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? Commonly abbreviated to PR, public relations defines how a company communicates with people. It’s how brands manage the spread of their information, so it’s similar to branding.
Hootsuite
SEPTEMBER 21, 2023
Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. But be careful.
Neil Patel
JUNE 3, 2021
It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements. Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. Take, for example, Murad and Nataly Osmann.
Exposure Ninja
AUGUST 21, 2023
YouTube Certified Courses According to the website, YouTube-certified courses changed to only be open to creators and partners with a YouTube partner manager or with access to Content ID as of October 2019. According to the Digital Marketing Institute, 68% of those with a certification got promoted, and 62% received a salary increase.
Search Engine Land
JULY 3, 2023
This article explores a new potential marketing discipline called “digital authority management” and the role of E-E-A-T in a new search environment like Google’s Search Generative Experience (SGE). In many companies, SEO and brand management are far apart and don't often talk to each other.
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