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Why high-consideration industries need AI optimization

Martech

In the vast and complicated content ecosystems of high-consideration industries, brands need to achieve clarity and empower discovery to navigate the pitfalls of AI. Brands need a strategy to take back control. This is a unique value of GEO, as many brands lack this convergence. AI optimization.

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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Relationship marketing that champions your customers and marketing partners. In this vein, you see how holistic marketing is part of the customer experience (CX) a company delivers.

CMO 126
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13 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy

Hubspot Marketing

An experiential marketer's role is similar to a brand ambassador, event planner, or brand manager, and typically involves the following duties: Brainstorm innovative experiential marketing campaigns to increase brand awareness, interact with the public, and create positive brand perception Perform market research to understand what types of experiential (..)

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Lingering Questions: What Marketing Masters Want to Ask Each Other

Hubspot Marketing

Anna Sokratov, Brand manager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid. Read Digital Marketer Jenna Kutcher Thinks You're Overcomplicating It Kutcher asks: What is one hack that you do to get more energized? (Plus, a bonus rip in the spacetime continuum.) What would Malrts mascot be, and why?

Transform 106
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What is a Creative Management Platform (CMP)?

Bannerflow

Using a CMP performance marketers and designers work in harmony to iterate and optimise campaigns. More engaging ads, better ad performance, and improved ROI. ” Josh Heaton, Design Manager and Head of Gamer Creative. Meaning a Brand Manager based in New York can sign-off an entire worldwide campaign.