CMO Network

OCTOBER 11, 2023

For those working on New Products & Services, how to extend brand equity into new market segments with cutting edge tech, iterative pilots & design agency collaboration

Market Segmentation 96

Market Segmentation New Markets Product Branding 96

Rock Content

FEBRUARY 4, 2021

Brand positioning is the central element of the success, sustainability and permanence of a business in any field. In this article, we want to fully explore this concept, delving into its essence and key factors, among other strategic aspects that can be the great differential for your brand positioning in the market.

Branding 72

Branding Neuromarketing Manufacturing User-Generated 72

The CMO Survey

MARCH 28, 2023

percent of marketers say that their face-to-face channels have gone completely digital. Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 Marketing’s Strategic Role Marketing’s role has expanded over the last three years.

CMO 130

CMO Finance Marketing Marketers 130

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Local campaign costs are lower, enabling brands to invest strategically within targeted locales.

Advertising 109

Advertising Advertisers Retail Price 109

Martech

JANUARY 26, 2024

Focusing on your prospects’ real needs and pains will inform broader marketing strategies, including market segmentation, product development and personalized marketing. Market segmentation Use your ICP to define clear segments based on shared characteristics like industry, company size, pain points and budget.

Customer 117

Customer Manufacturing Market Segmentation User-Generated 117

Jeff Bullas

MARCH 12, 2023

More and more people are using this social platform, and brands are looking to collaborate with TikTok influencers. The advanced targeting filter system really helps you break down your market segment into vital data points that Toksocial will then use to build your strategy from the ground up. TikTok is trending at the moment.

Target Market 334

Target Market Management Market Segmentation Analytics 334

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Target Market 103

Target Market Advertising Advertisers Neuromarketing 103

Martech

NOVEMBER 14, 2023

Brand and content compliance by helping to ensure content complies with brand guidelines. If that’s not enough it gives you access to an underserved market segment: 26% of adults in the United States have some type of disability and their annual disposable income is nearly $500 billion. Get MarTech! In your inbox.

Law 78

Law Market Segmentation Branding Marketing 78

Sprout Social

NOVEMBER 21, 2023

This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. The goal of competitive monitoring is to understand where (and how) your competitors are outperforming your brand and where there’s an opportunity for you to swoop in.

Market Trends 93

Market Trends Market Segmentation New Technology Price 93

Search Engine Land

OCTOBER 12, 2023

In this article, I’ll share insights to help you enhance your distinctiveness in SEO, boosting your personal and brand identity. Specialization enhances your brand value and often commands a premium, rewarding your wallet and reputation and making it hard for others to copy you. Get the daily newsletter search marketers rely on.

SEO 118

SEO Transform Market Segmentation Price 118

Martech

SEPTEMBER 19, 2023

It’s also geared to supporting paradigm shifts that Oracle anticipates: “We think marketing and sales teams together are going to want to pursue more install-based prospecting rather than green-field prospecting. A lot of the tools that marketers have been training up on are designed to go find new market segments.

Customer 112

Customer User-Generated Market Segmentation Direct Marketing 112

Rock Content

AUGUST 14, 2023

If you’ve ever pondered the importance of influencers for brands, this post is here to address your questions! We will explore influencer marketing, touching on subjects such as: Read on and find out more! What Is Influencer Marketing? Influencers often become partners of brands. What Are Influencers?

Influencer Marketing 81

Influencer Marketing Fashion Promotion Marketing 81

Adams & Knight Marketing

JUNE 18, 2018

On behalf of its clients, Adams & Knight won more awards than any other agency in the state for a variety of TV, radio, digital marketing , out-of-home, video, photography and integrated marketing campaigns for regional brands to national innovators, including the New England Black Wolves, Goodwin College, Nutrena, and the Connecticut Sun.

Advertising 130

Advertising Advertisers Copywriting Health 130

Martech

MARCH 1, 2023

Omnipresent marketing Omnipresent marketing requires being present wherever the customer is, regardless of the device or channel they use to engage with the brand. Engage with brands on their terms. Value convenience, speed and reliability and seek brands that meet these needs. Integrating data and systems.

Customer loyalty 114

Customer loyalty Customer Journey Marketing Marketers 114

Martech

FEBRUARY 21, 2023

This requires exploring your experience within different business categories, market segments, audiences and even business models, depending on the clients you’ve served. The types of audiences and market segments you know better than anyone. The types of brands you serve best.

Performance Marketing 93

Performance Marketing Market Segmentation Marketing Marketers 93

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 90

Price Market Segmentation SEO Market Research 90

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy.

Customer 105

Customer Transform Communications Promotion 105

Hubspot Marketing

OCTOBER 29, 2020

Behavior , such as brand loyalty, channel preferences, and other shopping habits. Segmentation may sound a little familiar to another process we often discuss here on the HubSpot blog — creating buyer personas. This information is important to defining your brand positioning and understanding how it stacks up next to your competitors.

Food 137

Food Non-Profit Marketing Marketers 137

Martech

OCTOBER 21, 2021

Today’s marketers have access to more data than ever before. The increasing number of devices, and people using them, has allowed brands to personalize customer experiences. Marketing operations using data-driven CX strategy models are focused on getting to the root of why specific audience events occurred. Journey-driven.

Transform 97

Transform Customer Journey Market Segmentation Marketing 97

Sprout Social

FEBRUARY 19, 2024

AI automation has revolutionized how brands approach their business and marketing strategies. The tool enables you to analyze social listening data—up to 50,000+ messages a second and up to 600M+ messages a day— so you can automatically sift through billions of data points and get key brand insights within seconds.

Marketing Strategy 101

Marketing Strategy Manufacturing PR Marketing 101

Martech

JANUARY 28, 2022

“Typical strategic marketing teams are focused on assumption-based marketing,” he said in his presentation at our MarTech conference. “So, Traditional marketing relied on assumption-based strategies to figure out what customers wanted. Source: Tristan Silhol.

Transform 118

Transform Fashion Health Marketing 118

Hubspot Marketing

MARCH 3, 2023

These pre-header text examples from the lifestyle brand Quince offer a follow-up to the subject line and give subscribers even more reasons to open the email. This message from wedding brand BHLDN uses compelling text to pull readers in. This email copy from Surreal is creative, on-brand, and to the point: 6. Write as you talk.

Real Estate 126

Real Estate CRM Email Marketing Energy 126

Adobe Experience Cloud Blog

JUNE 2, 2020

Edelman reports that 62 percent of consumers see brands as critically important for their country to get through this challenging time. If you ever doubted that brands play an integral role in society, doubt no more. Those brands have built passionate customer loyalty over the decades.

Customer 174

Customer Thought Leadership Customer loyalty Market Segmentation 174

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. As marketers, this is an essential advantage.

Marketing 129

Marketing Marketers Market Trends Manufacturing 129

Rock Content

SEPTEMBER 20, 2023

When done correctly, it can: Reduce launch costs Speed up time-to-market by prioritizing tasks Increase revenue potential Enhance brand identity and recognition Provide a competitive edge Furthermore, achieving alignment across the organization and delivering value to customers is essential. The benefits of a GTM strategy are numerous.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator Customer loyalty Marketing 52

Hubspot Marketing

APRIL 2, 2024

Just like every building needs a foundation, every business needs brand architecture. It's the structure that allows you to organize your offerings, develop a brand identity , and gain brand equity. Without this framework, there's no connection between your brand's offerings, messaging, and identity.

Branding 97

Branding Customer loyalty Food Market Segmentation 97

Rock Content

APRIL 18, 2023

With billions of active users on the internet, this online global market is a vast sea of opportunities for any brand. Or, what benefits do you stand to enjoy when you create localized content that resonates with the global market, irrespective of any existing cultural or functional barriers? An example is when typical U.S.

Non-Profit 52

Non-Profit Market Segmentation Global Marketing User-Generated 52

Hubspot Marketing

APRIL 14, 2023

List the key marketing segments in [industry]. Which segment has the biggest opportunity for our [company, group, organization, business]?" Write marketing copy to make my marketing emails more engaging. What marketing channels have the highest ROI?" List ways to market my brand on TikTok." "How

Marketing 144

Marketing Marketers Analytics Influencer Marketing 144

Set Up

FEBRUARY 6, 2024

Engaging influencers and encouraging user-generated reviews and content creation that amplifies brand reach and credibility. Personalization: With advanced data analytics and AI, marketers are tailoring their messages and services at a deeper level. Here’s an example I personally orchestrated on with a top tech influencer.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Hubspot Marketing

AUGUST 8, 2019

However, the practice of behavioral marketing sometimes has drawbacks, particularly for the user -- for instance, Orbitz used behavioral marketing to display more expensive hotels to Mac users over PC. Here, we're going to explore what behavioral marketing is and why it could make a huge difference for your business.

User-Generated 140

User-Generated Market Segmentation Marketing Marketers 140

Martech

APRIL 28, 2023

The accidental spread of biases in the AI data could lead to keywords that could harm your brand reputation. Global multinational companies with markets everywhere could have an issue with using AI to optimize for local languages and ensure that all the content aligns culturally, considering slang and other local issues.

Whitepaper 124

Whitepaper Transform User-Generated Marketing 124

Martech

DECEMBER 13, 2021

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. Marketers continue to rely on larger technology stacks to collect, analyze and execute customer-centric marketing strategies.

Price 105

Price Market Segmentation User-Generated Management 105

Neil Patel

DECEMBER 23, 2022

Read on to find out what differentiated marketing is, how to use it in your marketing strategy, and discover examples from top brands. What Is Differentiated Marketing, And Why Is It Useful? You can implement customer segmentation in a variety of ways, including: Age Gender Location Hobbies.

Marketing 72

Marketing Marketers Market Segmentation Target Market 72

Martech

AUGUST 10, 2021

Digital communications bring customers closer to brands in many different ways. A solution like Toluna’s puts brands back in the driver’s seat and draws on the biggest advantage gained by instant communication — time. Why we care. It can do the same for product development and research, as well. Read more here. Quote of the day.

Whitepaper 112

Whitepaper Transform CMO Market Segmentation 112

Search Engine Land

JUNE 9, 2023

Google will take the selected audience segments you apply and will expand your targeting to include segments across various types (e.g., custom segments, in-market segments) that look like the ones you’ve specifically chosen. Get the daily newsletter search marketers rely on.

Key Performance Indicator 93

Key Performance Indicator Advertising Advertisers Market Segmentation 93

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Marketing Insider Group

JANUARY 21, 2020

The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience. What makes them tick?

Marketing Strategy 126

Marketing Strategy Customer Market Segmentation Marketing 126