Branding Conversational Marketing Customer Acquisition Customer Journey 
Martech
APRIL 22, 2022
Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing. AI chatbots.
Martech
MARCH 29, 2023
Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. “We want to make this easier for brands,” said Fleisch.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Use Insider
APRIL 17, 2023
For most brands in the market, personalization means the ability to recommend the right product to the right user. Brands typically rely on using historical and behavioral data to personalize the customer experience on-site with data-driven recommendations.
CXL
JUNE 16, 2022
Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. It ensures every customer sees the right messaging at every stage, from curious visitor to loyal customer.
Use Insider
FEBRUARY 16, 2022
Customers are like bullfrogs — they jump from one surface to another in order to find what they are looking for. You probably filtered selections on a brand website, scrolled through an Instagram store and jumped between multiple shopping apps before making a decision—and you’re not alone. When are customers leaving?
Unbounce
JULY 14, 2023
When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. Companies are overloaded with marketing technology. You’ve got customer behaviors that are changing faster and faster every day. How do I do it better?
Unbounce
JULY 14, 2023
When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. Companies are overloaded with marketing technology. You’ve got customer behaviors that are changing faster and faster every day. How do I do it better?
Expert insights. Personalized for you.
145 
Let's personalize your content