Remove Branding Remove Digital Marketing Remove Marketing Strategy Remove Pharmaceutical
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The B2B case for retention marketing: 7 key tactics

Martech

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. So, our strategies and tactics in B2B not going to be the discounts, points and perks you’ll find in consumer retention marketing.

Gen Z 115
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Unlocking the Power of Curated Content for Your Business

Businesses Grow

Attention in difficult or regulated markets Curated content is especially effective in highly regulated markets. For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. Invitations to teach at universities.

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5 Types of Bad Backlinks You Don’t Want

Neil Patel

These are links back to your site from places you just don’t want to be associated with your brand. It’s not just a single backlink from a random competitor; it’s irrelevant links from places that could tarnish your brand’s reputation. If a lot of backlinks come from places unrelated to your brand (i.e.

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Responsible Marketing: Why It Matters to Be Aware

Spiralytics

From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. What is Responsible Marketing ?

Gen Z 52
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Ramarketing’s founder on driving customer engagement within pharma and healthcare

Econsultancy

It has been the catalyst for continued growth for us as an agency given our work with the pharmaceutical supply chain and we’ve switched our focus to deploying and developing smarter digital marketing strategies. I learn as much from them as they do from me.

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Marketo and Facebook—Delivering The Right Message at The Right Time

Adobe Experience Cloud Blog

Additionally, given that a majority of people engaging with brands are “unknown” potential customers (e.g. website visitors who haven’t provided contact information yet), the second integration is designed to help marketers engage these anonymous people on Facebook too. I’d love to hear your thoughts in the comments below.

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Can an interactive calculator help you sell more?

Rock Content

Today, to develop an effective digital marketing strategy, it is necessary to create truly engaging content. This fact alone makes the public look at the brand as an expert in the subject, which motivates them to know more about the solutions offered and become a business client. Health or wellness calculator.