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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start? Get A Certificate.

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Four big digital trends set to impact pharma marketers in 2023

Econsultancy

The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023?

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Properly preparing for the predictable: Peak seasonality

Search Engine Land

It’s the time of year when demand – and paid search – accelerates for goods or services that brands provide. Actual peak season for brands varies by vertical. Which one is right for you depends on the maturity of the brand in the space (i.e. Peak seasonality is here. startup vs. long-lasting name in the space).

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A new age of direct-to-physician marketing

Martech

At the time, digital ads didn’t even register as one of the top direct-to-physician (DTP) marketing expenditures, per the following chart: Source: Pewtrusts.org. The shift to digital was already happening pre-pandemic, but the limited access to physicians throughout 2020 and early 2021 accelerated it.

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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

A pharmaceutical company blog might not sound like a particularly exciting form of content. These articles subtly reinforce the brand image of Intrepid as being an environmentally responsible, socially aware company, as well as inspiring readers to start planning their next trip. Breakthroughs by Pfizer. Four Seasons Magazine.

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Unlocking the Power of Curated Content for Your Business

Businesses Grow

Attention in difficult or regulated markets Curated content is especially effective in highly regulated markets. For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. Invitations to teach at universities.

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Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

Martech

Get the daily newsletter digital marketers rely on. The aim is to provide “multiple dimensions” with AVOD and other ad formats, such as mobile, video, brand integrations, digital-out-of-home (DOOH), audio, and immersive XR (extended reality, including AR and VR). Processing.Please wait. Why we care. AVOD audiences.