Hubspot Marketing

DECEMBER 13, 2023

Hotel owners who own multiple properties can use email marketing to sell different experiences once a guest has had one successful stay with them. Less than 10% of travelers report that they “always” know which brand they're going to purchase prior to researching. Need a refresher on email marketing?

Email Marketing 93

Email Marketing Marketing Marketers Customer Acquisition 93

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns. There are even opportunities to collect zero-party data, which is self-reported.

Law 103

Law Transform Marketing Mix Marketing Strategy 103

Duct Tape Marketing

NOVEMBER 14, 2018

And as a result, marketers are racing to buy every little shortcut they can find and they’re getting trash attention, they’re getting trash clicks, they’re getting bots and trolls showing up on their doorstep. So, Procter & Gamble and the big marketers can no longer buy their way to a new brand.

Marketing 59

Marketing Marketers Law Branding 59

Content Marketing Institute

APRIL 3, 2018

As we’ve outlined, one of the key elements of the approach of content marketing is that it cannot simply be a replacement for our direct marketing efforts. If we are ever to truly succeed with a content marketing strategy, we must provide for the capability to drive multiple lines of value for the business.

Content Marketing 107

Content Marketing Law Marketing Marketers 107

Litmus

JULY 21, 2021

You should also meticulously uphold the standards of your policies when it comes to your data in accordance with your local data protection laws. Differentiate between transactional and direct marketing. Create on-brand, error-free emails with Litmus. Segment your supporters. Source: Really Good Emails.

Non-Profit 105

Non-Profit Law Email Marketing CRM 105

Bannerflow

MARCH 12, 2020

The last decade saw the rise of big data and a race among marketers to reach new customers, grow business and send sales into overdrive. The end of the decade also saw significant changes to data privacy laws. It’s not yet known to what extent ePrivacy will impact data-driven marketing. Why is data-privacy legislation needed?

Advertising 89

Advertising Advertisers Law Communications 89

Bannerflow

MARCH 12, 2020

The last decade saw the rise of big data and a race among marketers to reach new customers, grow business and send sales into overdrive. The end of the decade also saw significant changes to data privacy laws. It’s not yet known to what extent ePrivacy will impact data-driven marketing. Why is data-privacy legislation needed?

Advertising 52

Advertising Advertisers Law Communications 52