Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? For example, e.l.f.

Branding 107

Branding Fashion Gen Z Entertainment 107

Sprout Social

APRIL 19, 2022

There isn’t much that gets consumers more excited than seeing an “X” between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. In other ways, this brand partnership makes perfect sense.

Branding 86

Branding Shipping Affiliate Marketing Fashion 86

Neil Patel

DECEMBER 23, 2022

Read on to find out what differentiated marketing is, how to use it in your marketing strategy, and discover examples from top brands. What Is Differentiated Marketing, And Why Is It Useful? You can implement customer segmentation in a variety of ways, including: Age Gender Location Hobbies.

Marketing 72

Marketing Marketers Market Segmentation Target Market 72

Hootsuite

JULY 21, 2022

Check out Hootsuite’s Social Trends report for the complete picture, or watch this short video on the state of social ROI: How to measure marketing ROI: 4 marketing ROI formulas. How you choose to calculate marketing ROI depends on your campaign’s objectives. These could be: Raising brand awareness.

Promotion 113

Promotion Finance Analytics User-Generated 113

Hubspot Marketing

OCTOBER 6, 2022

Startups are often perfect for organic structure, since they're simply trying to gain brand recognition and get their wheels off the ground. Functional structure also has the potential to create barriers between different functions — and it can be inefficient if the organization has a variety of different products or target markets.

Communications 145

Communications Customer Acquisition Management Market Segmentation 145

Use Insider

OCTOBER 7, 2023

You’ll be able to scale your personalization efforts across their preferred channels and ensure their entire journey with your brand is tailored to their interests. Smarter predictions based on highly targeted marketing segments Some Actionable CDPs can also create AI-powered predictive audiences.

Customer Journey 52

Customer Journey Customer Acquisition User-Generated Marketing 52

Sprout Social

OCTOBER 11, 2018

Meaning Snapchat is a great place to engage with one of the most sought-after market segments in the world—millennial women. Young people are a valuable market. Let’s take a look at how Snapchat can get your brand in front of new potential customers. My teenage brothers use it to send me text messages.

User-Generated 108

User-Generated Manufacturing Millennials Fashion 108