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Google showing TikTok videos in featured snippets, SGE

Search Engine Land

Your brand/business could potentially be losing out on ways to reach your audience – on TikTok, Google, or both. Especially now, where it seems Google is giving TikTok videos some prominent SERP real estate. Microsoft Bing Search has also promoted TikTok video results. Gen Z uses TikTok to Search.

Gen Z 115
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SEO For Pinterest: 20 Pinterest Tips To Drive Discovery and Clicks

Hubspot Marketing

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments.

Gen Z 100
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Twitch marketing: What it is and how brands can do it right

Sprout Social

And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. How exactly are brands using Twitch? Why does Twitch matter for marketers?

Gen Z 130
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So, you started a company TikTok – now what?

Search Engine Land

Today’s headlines may focus on how Gen Z uses TikTok as a search engine, but it’s not limited to Gen Z. As a brand, you have an audience on TikTok regardless of how you define them. This might be why you created a TikTok account for your company or brand. So use this real estate wisely.

Gen Z 93
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Selling on Instagram: Everything you need to know

Sprout Social

Instagram is booming for brands right now. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Below we’ve highlighted real-world examples of selling on Instagram and why they work. Product photos and promotions. User-generated content.

Gen Z 107
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202 Awesome ChatGPT Prompts to Boost Productivity

Hootsuite

Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. Generate five ideas for cost-effective print marketing strategies that will help promote a local landscaping business.

Product 92
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3 Short-Form Video Trends Online Marketers Should Watch in 2021

Hubspot Marketing

So, to get on the "For You" page on TikTok — which is equal to the "Explore" page on Instagram — brands must often join in on the fun. This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. More User-Generated Content (UGC). Consumers generally love UGC.

Gen Z 144