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Global Branding: What it is And How to do Global Brand Management

Rock Content

What if you could consider the whole world as your operating market? Without borders for branding, your company could reach people from many different countries and cultures. Then you need to learn more about global branding! To arrive in a new country and make your brand relevant is not exactly an easy task.

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Top Innovative Online Business Ideas for 2024

Vertical Response

Key Takeaways The online business landscape is ripe with opportunities due to its global reach, cost-effectiveness, and sustainability, with innovative business ideas aligning with personal strengths leading to financial and personal success. The first stepping stone is market research.

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Stock Markets and Social Media? Absolutely!

Hubspot Marketing

Because of its massive user base, social media is a major component of many companies’ marketing strategies. Many firms create their own social media presence on top platforms to promote their brand and engage with existing and prospective customers through comments, reposts, and more.

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How to Create a Global Content Marketing Strategy

Rock Content

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions.

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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

According to global market research firm Research Dive , the global in-game advertising market will generate just shy of $14 billion between 2021 and 2028, up from a little over $6 billion in 2020, at what Research Dive has called a “healthy” CAGR of 11.2%. In-game advertising.

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

SaaS brand Attest has released an October 2021 report which shows interest in product subscription brands has begun to subside in the US after experiencing high levels of new sales during 2020. 48% surge in global ecommerce app downloads from Jan-July 2021. Furthermore, average order value increased from $94.56 up from $57m.

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CMO Confessions Ep. 40: Danielle Levitas

On24- CMO Confessions

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

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