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Trojan horse SEO: How to gain traction in new markets

Search Engine Land

Much like paid search practitioners occasionally like to borrow competitor clout and poach traffic by bidding on brand terms, SEO professionals who are growing brands in new markets need to look at poaching the demand that already exists for related markets – and then explain why their brand is a great alternative.

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This day in search marketing history: February 9

Search Engine Land

Data: Google monthly search volume dwarfs rivals because of mobile advantage 2017: Google likely had more than 30 billion queries per month across platforms. 22 Links To Coverage About The SEO Is Bull Debate 2007: Just some of the coverage. WSJ: Yahoo Plans To Reject Microsoft’s Offer 2008: Because massively undervalued Yahoo.

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This day in search marketing history: February 9

Search Engine Land

Data: Google monthly search volume dwarfs rivals because of mobile advantage 2017: Google likely had more than 30 billion queries per month across platforms. 22 Links To Coverage About The SEO Is Bull Debate 2007: Just some of the coverage. WSJ: Yahoo Plans To Reject Microsoft’s Offer 2008: Because massively undervalued Yahoo.

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LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

From profile optimization and SEO to content posting and engagement, this guide covers everything you need to turn your LinkedIn profile into a brand-building, lead-generating machine. As with your business website, the success of your inbound marketing through LinkedIn depends on traffic and conversion optimization.

SEO 118
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How to reliably predict SEO success before publishing content

Search Engine Land

Only the spammiest of spammy SEOs “guarantee” anything. And it’s why you can’t really “guarantee” much in SEO with a great degree of accuracy. All of these problems affect every single company, brand or person trying to rank anything today. Get the daily newsletter search marketers rely on.

SEO 93
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5 tips for balancing ‘push’ and ‘pull’ in content marketing

Martech

At the same time, you need intelligent SEO strategies that keep you visible on search engines. In other words, good content marketing that promotes engagement is a “healthy lifestyle” for your business. Your business needs a steady program of valuable content to attract high-value customers that engage with your brand.

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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Lastly, internships are valuable currency in today’s job market. In turn, these shifts create many new marketing careers.