Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. Guardrails are the parameters, principles and rules guiding the daily creation of marketing materials. Dig deeper: U.S.

Branding 134

Branding Copywriting Law Marketing Ethics 134

Neil Patel

MARCH 3, 2021

Consider this geotargeted Uber ad for arriving tourists: Geotargeted ads may be useful when you want to: Boost foot traffic: Brands can send mobile ads, coupons, or notifications to attract customers to their brick-and-mortar locations. Benefits of Geofencing Marketing. Boost Brand Awareness. Why were they drawn to your brand?

Marketing 140

Marketing Marketers Marketing Ethics User-Generated 140

Vertical Response

OCTOBER 13, 2024

Transparent AI systems also play a crucial role in building trust, as customers feel valued and more likely to engage with brands that use AI ethically and transparently. AI-driven personalization curates content that aligns with individual preferences, enhancing cross-channel marketing experiences.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Search Engine Land

NOVEMBER 21, 2022

43% of businesses don’t have a documented content strategy – and they perform less well than brands that do have one. They’ll also: Create content marketing campaigns. Do market and SEO research to discover the best audience, topics, and keywords for a brand. Create a brand content calendar.

Content Marketing 91

Content Marketing Marketing Marketers Marketing Ethics 91