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How Gen Z values are changing marketing

Martech

Gen Z relies heavily on social media platforms like Instagram, YouTube and TikTok for research and shopping. Environmental and social responsibility aren’t bonuses; they’re baseline expectations. Key takeaway: This makes social media Gen Zs primary marketplace, learning platform and social hub. Animal welfare.

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60 social media statistics marketers need to know in 2025

Hootsuite

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky.

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From Instagram to Bluesky: How Social Media Use Has Evolved Since 2022

Buffer Marketing

Social media is growing more fragmented. Gone are the days of one or two platforms dominating social media. Platforms like Bluesky, Threads, and Mastodon are carving out spaces for niche communities, while established giants like Facebook, Instagram, and YouTube remain steady players. Bluesky has jumped from just 1.6K

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Grammys 2025 predictions, according to social media

Hootsuite

Last year, when Taylor Swift made history by winning her fourth Album of the Year award, social media erupted with opinions was the win deserved? Key terms Results refers to the number of individual social media posts that mention a specific keyword. But Carpenter isnt the only artist in this category earning plenty of online buzz.

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7 Bluesky Content Ideas and Tips for Your Next Post

Buffer Marketing

Since Bluesky opened up fully, it has gained over 6 million users , with over 1 million of them active every month. Yes, that’s right, you don’t need an invite code to sign up to Bluesky anymore. Custom feeds are a brilliant way to sort different categories of Bluesky users (and their associated content).

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Consistent Posting Means 5x More Likes, Comments, and Shares: Study

Buffer Marketing

There's a lot you can do to boost your chances of success on social media — optimize your content for engagement, find your perfect posting times, master the art of thumb-stopping hooks. Few things do when it comes to navigating social media algorithms and ever-changing audience behavior. And guess what?

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How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

Social media for B2Bsounds tricky, doesnt it? But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. Its about understanding your target audience, choosing the right social platforms, and creating content that resonates with decision-makers.