Sprout Social

JANUARY 27, 2025

In this article, I explain how the Sprout social media team distills meaningful business impact from social data, and what marketing leaders can do to finally close the communication gap with their social teams. Your team can even use the exact executive social media scorecard our social team shares with our CMO on a monthly basis.

Communications 70

Communications CMO Transform Customer Journey 70

SmartBrief - Marketing

MARCH 24, 2025

These cover everything from working preferences to communication styles, breaking down barriers through authenticity. The post How Citi’s CMO drives differentiation from within appeared first on SmartBrief. Second, embrace vulnerability by sharing failures and development areas.

CMO 72

CMO Transform Communications Price 72

Martech

OCTOBER 18, 2024

Marketing is where the organization’s communicators work, where the company gains its visibility into channels like social media and, if the crisis involves customer experience or data, marketing is well positioned to investigate what caused the problem.

PR 127

PR CMO Marketing Marketers 127

MarketingOps

APRIL 24, 2025

Marketing Operations: Strategic Partner to the CMO Effective marketing operations drive business value, claimed Kao, painting a picture of how team efficiency and strategic partnership with the CMO can earn a coveted seat at the leadership table. The message was clear.

Transform 130

Transform Management CMO New Technology 130

Hubspot Marketing

NOVEMBER 15, 2024

The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. Integrated marketing that uses many channels and creative outlets to communicate your value proposition. She provides fractional CMO services to B2B technology and professional services companies. “I Always be communicating.

CMO 131

CMO Traditional Marketing Communications Marketing 131

Martech

JANUARY 9, 2025

The most recent CMO Survey results have been released, offering fresh insights into the state of marketing strategies. A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a shifting marketing landscape. Could tools with easy-to-edit templates help increase email communication frequency?

CMO 123

CMO CRM Communications Marketing Strategy 123

Martech

SEPTEMBER 30, 2024

It also lowers customer acquisition costs (CAC), which is every CMO’s golden ticket to “doing more with less.” Stick this into a prompt to find out: “You are a world-class CMO and leader of agile marketing at an award-winning SaaS software company. Your content quality will go up — if you do it right.

Transform 140

Transform CMO Marketing Marketers 140

Set Up

OCTOBER 24, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Ben Boyd , the Chief Communications Officer at Chobani, about designing your own career path, the importance of empathy and understanding as a leader, and more.

CMO 59

CMO Thought Leadership Communications Performance Marketing 59

Martech

AUGUST 20, 2024

Example : Bob Guru, the Chief of Staff to the CMO at ACE, has been with the company since its early days and has a profound understanding of customer data and the marketing team. His extensive experience makes him the team’s sage, guiding strategy and ensuring effective communication. Those who are skeptical of the latest.

Marketing 132

Marketing Marketers CMO Communications 132

Marketing Insider Group

JUNE 29, 2020

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Connection and Communication with Employees.

CMO 145

CMO Marketing Marketers Health 145

SmartBrief - Marketing

MARCH 26, 2025

Despite improved communication and relationship-building, marketing leaders increasingly find themselves relegated to executing strategy rather than creating it, struggling with financial attribution and facing heightened scrutiny over their contributions to the bottom line. 2x in revenue growth.

CMO 92

CMO Transform Analytics Communications 92

Martech

AUGUST 12, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are CMO for a large consumer brand. Context) You are CMO for a large consumer brand.

Customer 118

Customer B2C CMO Customer Journey 118

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 128

CMO Non-Profit Transform Advertising 128

Martech

JULY 16, 2024

Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team. Advanced attribution models can provide a more accurate picture of marketing performance, helping CMOs justify their spending.

Finance 126

Finance Non-Profit Transform CMO 126

Hubspot Marketing

JUNE 9, 2025

Those early conversations with customers often contain the DNA of your brand communication style. If you don't have established content writers, try interviewing people around your company, especially founders and customer-facing employees. Record these conversations, get a transcript, and feed that into an AI tool.

Management 99

Management CMO Branding Transform 99

The Drum

JUNE 3, 2025

You’ve worked across B2C and B2B marketing, with leadership roles at Facebook, Salesforce, and now Asana as CMO. When I was studying communications at university I was offered an HTML coding class – I took it, and when I graduated in 1998 there was demand for marketers who had code skills. I have always wanted to be in marketing.

CMO 57

CMO B2C Communications Marketers 57

Hubspot Marketing

SEPTEMBER 5, 2024

We’re talking about going deep, leading with value, and mastering the art of communication — tailored for industry leaders looking to make a real impact. Brush up on your qualitative communication skills. In this post, we dig into four strategies for improving your professional relationships. Seek out 10x conversations.

CMO 123

CMO Marketing Marketers Communications 123

Martech

JANUARY 9, 2025

The shift towards personalized AI will not only empower users with more efficient and tailored communication but also anticipate their needs, making interactions more intuitive and proactive. This evolution will significantly enhance the overall customer experience, creating a more dynamic and responsive digital environment.

Customer loyalty 131

Customer loyalty CMO Retail Customer Journey 131

Martech

SEPTEMBER 25, 2024

Be a clear, no-BS communicator,” he adds. CMO and data-driven senior marketing leader Traci Ward explains, “Typically, those that hold the keys to the budget want to know that you understand the business goals and that you have a shared objective of driving them, not just playing with a shiny new digital investment.”

Digital Marketing 120

Digital Marketing Transform CMO Marketing 120

Hubspot Marketing

NOVEMBER 14, 2024

Addressing these concerns starts with clear communication about AI’s strengths and limitations. It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers. Misaligned expectations.

User-Generated 126

User-Generated CMO Education Communications 126

Hubspot Marketing

JANUARY 8, 2025

And by everyone, I mean Social Media Budget Stakeholders Here are the usual suspects involved in the social media marketing budget process: CMO and marketing managers+: Responsible for setting the strategy, communicating the requested budget to leadership, and guiding the execution of activities. to marketing on average.

Social Media Marketing 134

Social Media Marketing CMO Finance Health 134

Martech

OCTOBER 1, 2024

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO.

Finance 119

Finance Marketing Marketers CMO 119

Hubspot Marketing

JUNE 30, 2025

Include soft skills like strategic and agile thinking, communication, and organizational skills. The ideal candidate will have experience managing multiple projects for key stakeholders and maintaining excellent communication. Maintain strong communication between marketing executives and internal and external stakeholders.

Management 112

Management Inbound Marketing Marketing Marketers 112

Martech

AUGUST 22, 2024

“A great kickoff meeting is one where everyone comes away with a clear understanding of what success looks like, what’s expected of them throughout the implementation, and what the immediate next steps are,” said Tyler Samani-Sprunk, co-founder and CMO of Simple Strat, a Diamond-Level HubSpot Solutions Partner.

CRM 124

CRM CMO Management Communications 124

Martech

JUNE 18, 2025

Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). Inside the surveys: Audiences, methods and focus areas The CMO Survey: 281 U.S. Are you measuring and communicating the business impact of martech investments?

Transform 70

Transform CMO Health Marketing 70

Martech

DECEMBER 11, 2024

Domingos is CTO at Mitel, a half century-old Canadian communications business. He had previously overseen the Unify communications software and services sweet at Atos and came to Mitel when it acquired Unify last year. We had earlier met with Mitel CMO Eric Hanson. For example, it recently announced an partnership with Zoom.

Customer 115

Customer Health Transform Communications 115

Martech

NOVEMBER 13, 2024

Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions.

Transform 134

Transform Marketing Marketers Customer Acquisition 134

Welcome Software

AUGUST 3, 2024

I'm thrilled to announce the promotion of Shafqat Islam from CMO to President of Optimizely. Shafqat's impact As the founder of Welcome and our CMO, Shafqat has been instrumental in driving this success: He's ensured the satisfaction of major CMP customers like Shell and Salesforce.

CMO 45

CMO Transform Promotion Communications 45

Set Up

JUNE 2, 2022

Set up CEO, Joe Koufman , virtually sat down with Abby Lee , Senior Vice President of Marketing and Communications for RE/MAX. As the SVP of Marketing and Communications for RE/MAX, Lee has a broad scope of responsibilities. As the SVP of Marketing and Communications for RE/MAX, Lee has a broad scope of responsibilities.

CMO 98

CMO Thought Leadership Communications Marketers 98

Sprout Social

APRIL 9, 2024

The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” The post 5 ways to be a better CMO for your social teams appeared first on Sprout Social. To me this was a red flag.

CMO 125

CMO Entertainment Communications Branding 125

Hubspot Marketing

MARCH 27, 2025

In addition to these responsibilities, I also defined a communication style and output format for the assistants responses. In the future, we imagine that Claude will link directly with Slack to analyze all your communications there automatically and suggest messages within the relevant channels.

Transform 115

Transform CMO Communications New Technology 115

Backlinko

JULY 1, 2025

Knowing your audience should shape your whole report, from the SEO stats you’re using to how you communicate them. Here’s how to build one that actually drives results: Step 1: Determine the Stakeholders Before pulling data or building charts, get clear on who you’re reporting to. Ask yourself: Who will read this?

SEO 104

SEO Health CMO Shipping 104

Martech

MARCH 31, 2022

As the firm’s newly appointed CMO, you need a breakthrough. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Here are five CMO tips to help your MOps team become a fulfiller of dreams: 1. Temper the reality distortion field.

Transform 111

Transform CMO Whitepaper Marketing 111

Martech

NOVEMBER 17, 2023

Forging growth through strategic collaboration This exploration illustrates the untapped potential of CMO/CTO/CRO collaboration and the risks of misalignment — departmental silos, conflicts and stalled growth. Dig deeper: 5 CMO tips to transform marketing operations from killer to dream fulfiller Get MarTech! In your inbox.

CMO 113

CMO Transform Analytics Communications 113

The Marketing Operations Leader

FEBRUARY 19, 2025

💡 If you’re a CMO, invest in MOps early—before you feel the pain. Get ahead of this by communicating realistic workloads, resource limits, and competing priorities. MOps is now a strategic function, influencing revenue and customer experience. Be upfront about constraints. Assume good intentions.

Finance 130

Finance CMO Analytics Communications 130

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. Where can I find a fractional CMO?

CMO 94

CMO Transform Communications Marketing Plan 94

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026.

Customer 126

Customer Direct Mail Transform Health 126