Marketing Insider Group
JULY 13, 2020
One such firm is IDC and my first interactions with them date back to my time at DEC ( before the launch of my marketing career) while I was a young analyst and consultant. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO.
Hubspot Marketing
JANUARY 7, 2024
Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.
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Martech
AUGUST 9, 2023
She is the host of the podcast B2B Marketing and More With Pam Didner. She writes for a number of publications, including The Guardian, Huffington Post and the Content Marketing Institute. Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.”
Rock Content
SEPTEMBER 18, 2016
Content marketers learn a lot about the people in their target audience by reviewing their online behavior. At this year’s Content Marketing World , one of the biggest topics raised was the need to connect with prospective customers. All of these points are crucial to becoming an effective content marketer.
Marketing Insider Group
AUGUST 27, 2019
Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Quick Takeaways. Teaser Campaigns.
Marketing Insider Group
SEPTEMBER 20, 2021
With a bit of creativity and open-mindedness, your association program can take advantage of the expanded possibilities of the digital world to diversify your own virtual event programming. Infuse an element of healthy competition into your virtual event marketing by teasing some of these digital titles.
Pam Didner
SEPTEMBER 16, 2020
VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Content Marketing.
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