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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

Instead of manual checks, these agents can flag inconsistencies across hundreds of assets in minutes, freeing up marketers for more strategic tasks. Adaptive Decision-Making Youll find plenty of chatter about using agentic AI to handle repetitive marketing tasks. This could be A/B testing or copywriting for emails.

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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

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27 marketing resources to elevate your social team in 2022

Sprout Social

This constant stream of marketing design and copy examples is the perfect tool for building your inspiration swipe file. Copywriting resources. Strong, concise writing is a foundational skill for marketers of all stripes, especially social media marketers. Market research tools. Market research , of course.

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9 skills every social media manager must have

Sprout Social

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. Managing all of these diverse responsibilities requires social media managers to develop a number of crucial marketing and marketing-adjacent social media skills.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy.

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10 Challenges Marketers Face When Implementing AI in 2023 [New Data + Tips]

Hubspot Marketing

Hampering Creativity 64% of marketers share a common concern — they believe that generative AI will alter (40%) or hamper (24%) the creativity of those who use it. Inaccurate Information In our state of AI in marketing research, we found that one of the top challenges for marketers implementing AI is pushback regarding inaccurate information.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. He has written and co-authored multiple books on content marketing and digital marketing. Tyler Lessard Tyler holds the role of CMO at Vidyard, a video hosting platform.