CMO CRM Management Thought Leadership 
Adobe Experience Cloud Blog
JANUARY 28, 2014
Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.
Adobe Experience Cloud Blog
SEPTEMBER 28, 2012
by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adobe Experience Cloud Blog
OCTOBER 9, 2018
Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Adobe Experience Cloud Blog
NOVEMBER 8, 2016
That means you need the right team to manage your marketing automation platform. He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. It’s a tall order, and you want the very best.
Martech
FEBRUARY 28, 2022
But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. CRM agility. You should know every inch of your sales team’s CRM system. Precise metrics.
Adobe Experience Cloud Blog
MAY 8, 2015
Corinne Sklar, Global CMO of Bluewolf, says, “Remember (that) your lead nurture programs are only as good as your data. I don’t know many marketers that want to spend their days cleaning and managing data. Don’t push every last piece of data over to the CRM. We all know that data is not sexy. Yay for simplicity!).
Marketing Insider Group
SEPTEMBER 9, 2020
As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Implement an effective customer relationship management (CRM) process to improve customer satisfaction. Leaders are looking beyond engagement numbers and qualified leads. How much is marketing contributing to revenue?
Expert insights. Personalized for you.
134 
Let's personalize your content