Chief Martec

APRIL 28, 2024

The CMO Survey , a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. It’s very well run, and I eagerly look forward to reading it every time it’s published.

Transform 85

Transform CMO CRM Management 85

CXL

MAY 27, 2022

In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest.

Management 79

Management User-Generated CRM Inbound Marketing 79

Martech

JANUARY 8, 2024

Use case summary: As a marketing manager, I want to re-engage lapsed customers by sending personalized email campaigns with exclusive offers and incentives to encourage them to make a purchase. There are many possibilities, depending on the human user’s industry and main objectives: I’m a CMO for a large auto insurance company.

Direct Mail 70

Direct Mail Customer CMO CRM 70

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

CMO Network

APRIL 7, 2022

Managers today have something that managers in the early 1980's didn't have: data.

CRM 75

CRM Management CMO 75

Hubspot Marketing

NOVEMBER 16, 2022

Consider, for instance, how project management software can help you coordinate cross-functionally and ensure all team members have visibility into the tasks required to get a campaign off the ground. A CRM that integrates with a project management tool can empower each team member to become a better, more data-driven marketer.

Product 94

Product CMO CRM Management 94

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

CMO 102

CMO Management Thought Leadership CRM 102

Martech

MARCH 29, 2022

A key piece of advice I got from P&G’s legendary former CMO Jim Stengel. This was back in the day, when CRM solutions were the hot new thing. Which reminds me of what a garbage bag brand manager told me: “Don’t overthink it. Constantine von Hoffman, Managing Editor. You can never know your customer too well.”

Customer 89

Customer CMO CRM Brand Management 89

Martech

DECEMBER 27, 2023

He added, “When it comes to managing LLMs, marketers will adopt advanced encryption and secure data storage practices to safeguard user information. This master brain will bring orchestration and order to AI model training and decision-making, much as CRM did for email, and CDPs are doing for customer data.”

Marketing 126

Marketing Marketers CMO CRM 126

Martech

MARCH 11, 2022

Singh came to the company from The Expedia Group, where he was SVP and general manager. He’s also served as CMO for medical technology startup Eargo, and has also held high-level positions at Visa, PepsiCo and Razorfish. Until the start of the pandemic, there was a CMO in place and CX was separate.

New Markets 106

New Markets Finance Customer CMO 106

Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Conduct a comprehensive review of your existing setup — CRM systems, content management platforms and data analytics processes. Calculated risk management.

Transform 107

Transform Analytics CMO CRM 107

Martech

SEPTEMBER 9, 2022

“Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. ” The opportunity Holland saw was to leverage CRM data, which is much richer than list data, directly in the marketing automation part of the solution. Bringing us back together.

CRM 100

CRM Customer Journey Inbound Marketing CMO 100

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Transform 94

Transform eCommerce Retail Marketing Automation Platform 94

OnDemand CMO

MAY 18, 2023

This AI-powered tool can (with some programming expertise) integrate with Customer Relationship Management (CRM) systems and marketing software, streamlining the prospecting workflow. The post Leveraging ChatGPT as a Powerful Tool for Big Sales Success appeared first on OnDemand CMO. And take a listen to the podcast.

CMO 78

CMO CRM Market Trends Communications 78

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

That means you need the right team to manage your marketing automation platform. He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. It’s a tall order, and you want the very best.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Martech

MARCH 10, 2023

For most marketing operations teams, that results in five essential roles: Marketing Operations Manager. Manages the marketing tech stack and ensures that all systems are integrated, as well as trains team members on how to best utilize new and existing technologies. Marketing Technologist. Marketing Automation Specialist.

Transform 96

Transform Marketing Marketers Marketing Automation Platform 96

Martech

JULY 30, 2021

This is according to Acquia CMO Lynne Capozzi, some of whose thoughts are below. Emphasizing the importance of pushing data on customer engagement with education hubs into marketing systems of record, Northpass recently announced a partnership with HubSpot CRM. “We The task can be broken down into manageable pieces.

CMO 112

CMO Education CRM Traditional Marketing 112

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want. Here are five ways to build a collaborative, trusting partnership.

CMO 90

CMO Communications Finance B2C 90

Martech

FEBRUARY 19, 2022

But deciding whether or not your company needs a call analytics platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. At what level in the organization will it be managed?

Analytics 98

Analytics CMO Price CRM 98

Martech

OCTOBER 20, 2022

As the martech taxonomy continues to expand, so do the roles charged with implementing and managing our martech stacks. Design and manage internal workflows and processes. It develops new marketing strategies, manages complex digital projects and defines success metrics. Research and recommend new marketing technology products.

CMO 88

CMO Analytics Marketing Marketers 88

Martech

DECEMBER 16, 2022

The omnichannel struggle is very painful to orchestrate and manage. We have to do more with less, as Gartner’s 2022 CMO Spend Survey found. But managing all the cross-channel, interconnected moving parts can be overwhelming, particularly when working on many channels and trying to analyze all those disparate technologies.

CRM 87

CRM Customer Acquisition CMO eCommerce 87

Hubspot Marketing

JANUARY 4, 2021

Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Other categories — event management and facilities management, for example — will radically reinvent themselves," says Russ Somers , VP Marketing, TrustRadius.

Market Trends 145

Market Trends Transform CMO Marketing 145

Martech

JANUARY 3, 2022

Why marketing operations teams devote most of their time to automation, and campaign management tools. It’s not uncommon for small/medium businesses to have 25-50 marketing software applications in their martech stack, while enterprise-level organizations can have more than 250, according to stack management firm Cabinet M.

Transform 119

Transform Marketing Automation Platform CMO Marketing 119

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. Contribution to pipeline. ? Revenue report. ? Pipeline report.

CMO 132

CMO Thought Leadership CRM Communications 132

Litmus

OCTOBER 26, 2022

Martech language is not universal,” says Alicia Garside (Digital Marketing Production Manager, TELUS Health ). Lauren Meyer (CMO, SocketLabs ) has over 16 years of experience in email marketing. Manager, Lifecycle Marketing, Kong Inc ) helped attendees navigate through common pain points during her session. Scaling up Your CRM.

CRM 94

CRM Email Marketing Finance CMO 94

Martech

MAY 16, 2022

She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We We kissed a lot of frogs first before we got here.”.

Transform 82

Transform CRM Email Marketing Retail 82

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. CRM agility. You should know every inch of your sales team’s CRM system. Precise metrics.

B2C 126

B2C Whitepaper CRM Marketing Automation Platform 126

Adobe Experience Cloud Blog

MAY 10, 2010

In 2007, Jon Miller (my current boss and VP of Marketing at Marketo), posted an article about the difference between a CMO and a VP of Marketing. In this blog post, Jon lists out the major difference of the CMO role versus that of the VP of Marketing. And I would likely still assume this unless I saw some CMOs in action.

CMO 78

CMO Thought Leadership PR CRM 78

Pam Didner

SEPTEMBER 16, 2020

Roles based on management scope: Individual Contributor. VP of Marketing or CMO. Supporting Sales Based On Management Scope: As an individual contributor: The best way to start is to clearly understand your own roles and responsibilities. Are you managing social media channels? Event Marketing. Social Media.

CRM 103

CRM Event Marketing Marketing Marketers 103

Martech

AUGUST 23, 2023

Their email marketing tool could have communicated more effectively with their customer relationship management (CRM) system, leading to disjointed customer communication. The martech landscape, with its abundance of choices and inherent challenges, holds tremendous promise for the modern CMO. You know who they are.

Transform 96

Transform Customer Customer Journey CMO 96

Adobe Experience Cloud Blog

MAY 8, 2015

Corinne Sklar, Global CMO of Bluewolf, says, “Remember (that) your lead nurture programs are only as good as your data. I don’t know many marketers that want to spend their days cleaning and managing data. Don’t push every last piece of data over to the CRM. We all know that data is not sexy. Yay for simplicity!).

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership CRM CMO 134

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. Strong Management: How Websense Structures Their Team. At Marketo, we have a much larger team.

CRM 134

CRM Thought Leadership User-Generated Analytics 134

Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 85

CMO Marketing Strategy Customer Journey Marketing 85

Welcome Software

DECEMBER 26, 2023

Our content management, commerce, and experimentation solutions help businesses deliver great experiences that drive customer loyalty. Integrate third-party tools in one click, like Loyalty Lion, Salesforce CRM, Salesforce Marketing Cloud, and more into ODP to further build out customer profiles. Is it a part of yours? -

Customer 40

Customer Customer loyalty Customer Acquisition CMO 40

Welcome Software

DECEMBER 26, 2023

Our content management, commerce, and experimentation solutions help businesses deliver great experiences that drive customer loyalty. Integrate third-party tools in one click, like Loyalty Lion, Salesforce CRM, Salesforce Marketing Cloud, and more into ODP to further build out customer profiles. Is it a part of yours? -

Customer 40

Customer Customer loyalty Customer Acquisition CMO 40

Adobe Experience Cloud Blog

APRIL 15, 2013

Mason is CMO of iLevel Solutions in New York and markets a cloud-based software platform to private equity firms worldwide. As a CMO, I’m not necessarily hands-on with marketing automation, but I went to the Summit to optimize my plan for content marketing and sales and marketing alignment.

CMO 134

CMO Marketing Automation Platform CRM Communications 134

Duct Tape Marketing

MAY 1, 2023

03:40): We'd love to certify you, uh, in our fractional CMO process. A CRM can help, but not just any crm. HubSpot CRM is easy for everyone to use on day one, and it helps teams be more productive. HubSpot CRM has all the tools you need to wow prospects lock in deals and improve customer service response times.

Marketing Strategy 80

Marketing Strategy Marketing Marketers CRM 80