Remove CMO Remove CRM Remove Marketing Automation Platform
article thumbnail

Picking a marketing performance management platform: Best of the MarTechBot

Martech

Anaplan: This platform empowers marketing teams to make strategic plans, optimize budget allocation and enhance spend visibility and performance. Eloqua: Often integrated with various MPM platforms, Eloqua is a marketing automation platform that helps manage marketing campaigns and customer interactions.

article thumbnail

How to clarify marketing metrics to impress the C-suite

Martech

This allows marketers to accurately identify high-value leads and tailor their strategies to nurture these prospects effectively. Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team.

Finance 128
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Transition to a career in martech: Best of the MarTechBot

Martech

Your experience can help you take on roles that shape marketing strategies and drive innovation. Diverse opportunities: The martech field encompasses a wide range of areas, including automation, customer relationship management (CRM), data management platforms, and more. For this prompt, try selecting the CMO persona.

CMO 120
article thumbnail

The CMO Six-Pack: How to Pump Up Your Pipeline

Adobe Experience Cloud Blog

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 134
article thumbnail

Have we point solution-ed ourselves into martech madness?

Martech

One counterpoint to the all-encompassing platform was point solutions. Get the best tool for each job, because as great as Supergiant Softwares CRM is, its social media management platform looks to be built by fourth graders. A marketing automation platform , for example, is only of real use to a marketer.

Finance 86
article thumbnail

Future of Marketing | 5 Areas You Have to Make a Priority in 2020

Adobe Experience Cloud Blog

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM.

Transform 174
article thumbnail

Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC

Adobe Experience Cloud Blog

Marketers need data to perform at their peak and deliver effective programs that drive ROI. Corinne Sklar, Global CMO of Bluewolf, says, “Remember (that) your lead nurture programs are only as good as your data. I don’t know many marketers that want to spend their days cleaning and managing data. Consolidate It.