CMO Finance Key Performance Indicator 
The CMO Survey
APRIL 1, 2025
The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. economy compared to the previous quarter.
Marketing Insider Group
SEPTEMBER 2, 2020
Siloed from other major departments, such as finance, technology, and HR, there was little collaboration or visualized long-term data to report on. Quick takeaways include: Marketing’s role within a company continues to evolve as CMOs fight to prove long-term value. The Future of Marketing: CMOs are Paving the Way.
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Adobe Experience Cloud Blog
DECEMBER 20, 2017
Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities? Re-frame the Questions Coming From Finance. You may be familiar with “the CFO Interrogation” where finance asks questions like: How much are you spending on this vendor? It’s planning season, marketers.
Avinash Kaushik
JANUARY 4, 2022
You can work with your Finance team to get FLCo. I’ll go out on a limb and say that it will also shock your CMO. With Google’s Data Studio , you can actually bring item level CoGS in and easily compute Gross Profit for every single order you get. Net Profit then is revenue minus Media Costs minus CoGS minus FLCo.
Avinash Kaushik
AUGUST 22, 2022
Marketers, CMOs, Finance peeps should know the implications of picking an imprecise Success KPI, but the Analyst is the expert and, hence, I expect them to take the lead. For performance marketing, you can see this confusion practiced when you create compound metrics. 12 Rules for Picking the Right Success KPI.
Avinash Kaushik
OCTOBER 17, 2023
Iterate identification of the KPI with the finance process that approves the Purchase Order to fund the campaign. This gives you rare strength via all the power that Finance holds in most companies. It does not matter if you are in Marketing or Sales or Finance or HR. Pre-identified Targets. Isolation is not good.
Hootsuite
AUGUST 6, 2021
more to overall sales than the previous year, according to this year’s CMO Survey. Now, if you’re in a regulated industry like government, finance, or healthcare, there’s even more reason to train and defer to your social team’s leadership. Since the start of the pandemic, digital marketing has contributed 32.7%
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