CMO Finance Product Product Marketing 
Martech
FEBRUARY 9, 2024
Denver, Colorado native Megan Michuda has been wrangling martech in the finance space for almost 14 years. They put me in the marketing department and pretty quickly I realized that, although I didn’t have a technical background, I had an aptitude for understanding the technology side of things. Kind of a happy accident.
Martech
SEPTEMBER 27, 2021
“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.
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Litmus
OCTOBER 26, 2022
Reminder: not everyone speaks marketing technology (or martech). Martech language is not universal,” says Alicia Garside (Digital Marketing Production Manager, TELUS Health ). Email makes all of your marketing better. Lauren Meyer (CMO, SocketLabs ) has over 16 years of experience in email marketing.
CXL
NOVEMBER 23, 2022
Peep mentioned three ways to get inside the limited consideration set : Innovation : create an objectively better product and you’ll achieve a transient advantage, just the way other category kings such as Tinder or Tesla did. Marketing : get a larger share of voice. This will define the problems that your product solves.
Duct Tape Marketing
NOVEMBER 9, 2022
Clare is the President and CEO of Octain Growth Systems, the systems, process, and tools company that helps you take control of your marketing through smart execution. She’s also the author of a book — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity. The answer: Smart execution.
Adobe Experience Cloud Blog
AUGUST 18, 2016
Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car. New opportunities to test ideas, products, services, and techniques will be available regardless of level and function.
Content Marketing Institute
JANUARY 15, 2018
The other is beneficial to the readers because it provides useful information about store credit cards and financing opportunities.”. Product name here and here and there. The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Click To Tweet.
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