On24- CMO Confessions

SEPTEMBER 10, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Jon Russo, CMO and Founder of B2B Fusion. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO Finance Pharmaceutical Event Marketing 52

Martech

APRIL 12, 2024

BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Customer 95

Customer B2C Transform Retail 95

Hubspot Marketing

JUNE 27, 2023

Detail-Oriented Finance Major with Internship Experience at Top Investment Firm Best for: Finance students pursuing roles in the financial sector What we like: This headline captures a key characteristic of the applicant and highlights their most important experience to date. Business and Finance Resume Headline Examples 22.

Pharmaceutical 94

Pharmaceutical Finance Retail Logistics 94

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want. Are you launching a new product? I will also bring productivity savings to our CFO.

CMO 93

CMO Communications Finance B2C 93

Martech

FEBRUARY 9, 2024

Denver, Colorado native Megan Michuda has been wrangling martech in the finance space for almost 14 years. So I was in a product marketing, product development role, working a lot with the engineering team, building mobile apps. My husband is in product development, so between the two of us we took on trying to build Stacktus.

Finance 81

Finance New Technology CMO Analytics 81

Buffer Marketing

OCTOBER 12, 2023

Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. She’s learned a lot in her first year about what it really takes to get a product-based business going.

PR 112

PR Finance Shipping Energy 112

Set Up

NOVEMBER 13, 2023

Whether that is financing training or conferences, or giving them tasks that will help them grow in their role and prepare them for the next stage in their career path. Work-life balance is a priority to most Staff members on the teams we survey, and the flexibility to have remote work helps productivity and happiness.

Energy 59

Energy Finance CMO Management 59

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities? Re-frame the Questions Coming From Finance. You may be familiar with “the CFO Interrogation” where finance asks questions like: How much are you spending on this vendor? It’s planning season, marketers.

Finance 134

Finance Key Performance Indicator Thought Leadership PR 134

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. Imagine a product or service with a six-month sales cycle.

Marketing Mix 101

Marketing Mix Marketing Marketers Finance 101

Martech

SEPTEMBER 14, 2023

Price and product are only two of many operational GTM levers. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. to 2.9%) than the previous year, according to a Duke CMO survey. Study “market share capture” strategies and how to finance them.

Transform 113

Transform CMO Customer Acquisition Finance 113

Litmus

APRIL 2, 2021

This session, moderated by our very own CMO Melissa Sargeant, featured Jon Suarez-Davis, the SVP of Marketing Strategy and Innovation at Salesforce and Kara Trivunovic, Managing Director of Messaging at Epsilon. For finance partnerships specifically: “…not just managing the budget, but being growth leaders alongside marketing.”

Finance 56

Finance CMO Marketing Marketers 56

Neil Patel

JANUARY 11, 2023

At the same time, if you’re a CMO, you realize commerce starts far before checkout. Touch Point 1: Finance. Create full-funnel strategies that include Shopping for Creators, upcoming product launch announcements, and even Live Shopping. Let customers take control of their finances and meet them at the touch points they want.

Finance 80

Finance Retail Customer loyalty Transform 80

Set Up

SEPTEMBER 20, 2022

Then we gave a shout out to some recent CMO Spotlight interviews from some amazing women marketing leaders that highlighted some great leadership advice. Laura Trotter | Equifax | CMO Spotlight “I think the best leaders are those who surround themselves with the brightest and the best.” Lisa Tan | Reverie | CMO Spotlight.

CMO 52

CMO Transform Communications Finance 52

Duct Tape Marketing

NOVEMBER 16, 2023

Key Takeaways: Amidst the challenging landscape of small business finances, Todd Rammler sheds light on the critical issue of embezzlement. Todd Rammler’s expertise promises to redefine your approach to safeguarding your finances as your business grows. 16:22]What guidelines do you have concerning labor and productivity costs? [17:55]

Finance 70

Finance CMO Management Health 70

Set Up

AUGUST 22, 2023

To inspire our conversation, the Set up team pulled insights from over 75 CMO Spotlight interviews with marketing leaders to get their advice on how to prove marketing’s value. During the discussion, we uncovered that with B2B businesses, proving ROI attribution tends to be particularly complex and harder to define as compared to B2C.

Finance 52

Finance CMO B2C Customer Journey 52

Duct Tape Marketing

NOVEMBER 10, 2022

Laura has held leadership roles in product and operations with leading e-commerce companies, such as the NFL and Napster. Questions I ask Laura Goldberg: [1:36] How has the role of the CMO evolved? [3:41] With CMO role in the span of your career as a cmo, how how's that role evolved? Welcome to the show Laura.

Email Marketing 92

Email Marketing CMO Non-Profit Marketing 92

Set Up

MARCH 19, 2024

One in particular is the late Karen Eisenbach, former CMO at Voya and former executive at Great West and Nationwide. As I progressed, I learned how to tap into coworkers in other departments who could help me better understand the larger business, this included finance, IT, and business intelligence. Lastly, never miss a moment!

Transform 105

Transform PR Marketing Marketers 105

Adobe Experience Cloud Blog

AUGUST 29, 2012

As the amount of computing power and number of solutions targeted at the front office increases, so too has the appetite to measure sales and marketing productivity and effectiveness. All of this detail is useful and has its place, but a CMO needs to have a clear view of some key marketing metrics. A Multidude of Marketing Metrics.

Finance 100

Finance Logistics CMO Manufacturing 100

Martech

SEPTEMBER 27, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.

Analytics 88

Analytics Finance CMO Advertising 88

Businesses Grow

FEBRUARY 6, 2023

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. This will create a sense of community and give customers a chance to learn more about the product and how to use it. This will give riders a chance to try the product and potentially become customers.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. Customer experience, trust, and product quality are quickly becoming top priorities for customers. Increased performance and productivity. The importance of marketing has increased for most businesses. Less stress.

Marketing 141

Marketing Marketers Customer Journey Communications 141

Adobe Experience Cloud Blog

JUNE 10, 2013

We exist to support our business counterparts in delivering business results and differentiation; to help Sales sell more effectively, to help Engineering deliver a better product to the market faster and error free, to help our Marketing teams market better, etc. The Overlapping CMO and CIO. Process Before Technology. In it Together.

CMO 133

CMO CRM Thought Leadership Finance 133

Litmus

OCTOBER 26, 2022

Martech language is not universal,” says Alicia Garside (Digital Marketing Production Manager, TELUS Health ). Blake Miller (Senior Director, Product Marketing, Salesforce Marketing Cloud ) teaches us how to use email to create personlized moments across the entire customer journey. How to Speak “Martech” to Everyone. LitmusLive2022.

CRM 93

CRM Email Marketing Finance CMO 93

CXL

NOVEMBER 23, 2022

Peep mentioned three ways to get inside the limited consideration set : Innovation : create an objectively better product and you’ll achieve a transient advantage, just the way other category kings such as Tinder or Tesla did. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy.

Law 78

Law Transform Marketing Marketers 78

Duct Tape Marketing

NOVEMBER 9, 2022

She’s also the author of a book — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity. Get a copy of the book on Amazon — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity. Key Takeaway: How do you turn a $1 million company into a $10 million one?

Real Estate 73

Real Estate Price Marketing Marketers 73

Avinash Kaushik

JULY 5, 2021

Right then and there, your VP of Finance steps in with a, hey, how many of these conversions that you are claiming are ones that we would not have gotten anyway? There are more productive uses of your time. These are custom built for each company, there is no off-the-shelf product worth its salt. AKA: Attribution!

Analytics 98

Analytics Non-Profit Marketing Marketers 98

Adobe Experience Cloud Blog

MARCH 23, 2018

Perhaps this explains why there are still a small number of CMOs in the boardroom. The annual Robert Half FTSE 100 CEO Tracker showed that majority of CEOs (43%) have a background in finance. CMOs and their teams. The CMO job description has also undergone massive change in recent years. Marketing as a Growth Driver.

Customer 134

Customer Thought Leadership Analytics Finance 134

Adobe Experience Cloud Blog

AUGUST 18, 2016

Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car. New opportunities to test ideas, products, services, and techniques will be available regardless of level and function.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Hootsuite

AUGUST 6, 2021

more to overall sales than the previous year, according to this year’s CMO Survey. Right now, the average salary for a senior social media manager is only $81,000 USD —compared to $142,000 USD for senior email marketing managers and $146,000 USD for senior product marketing managers, according to Glassdoor.

Management 130

Management Marketing Marketers Key Performance Indicator 130

Adobe Experience Cloud Blog

DECEMBER 16, 2014

The importance of our ability to collaborate with other functions — IT, finance — and embrace the need to set up cross-functional decision-making processes cannot be understated. In five years it will be the majority, and 60-70% in industries where the product is digital or customers are digital in their behavior.

Marketing Mix 134

Marketing Mix Finance CMO Analytics 134

The Social CMO

FEBRUARY 5, 2022

Now more than ever, finance and HR, along with other back-of-house functions, will be as crucial to the CX equation as many of their customer-facing counterparts. The customer’s experience is the sum of every touchpoint, and every component of that journey must work together. That’s where we need to be,” he said.

Transform 52

Transform Customer CRM Finance 52

Content Marketing Institute

JANUARY 15, 2018

The other is beneficial to the readers because it provides useful information about store credit cards and financing opportunities.”. Product name here and here and there. The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Click To Tweet.

Real Estate 111

Real Estate CMO SEO Content Marketing 111

Content Marketing Institute

NOVEMBER 14, 2017

Today these include Verywell (health), The Spruce (home), Lifewire (tech), The Balance (personal finance), Tripsavvy (travel), and ThoughtCo (life hacking). That includes your real competitors (who sell your products and services), media companies, bloggers, influencers, and anyone else who covers the niche. Click To Tweet.

Finance 98

Finance CMO Education Health 98

Martech

DECEMBER 5, 2023

Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner.

Finance 107

Finance CMO Marketing Marketers 107

The Next CMO

SEPTEMBER 6, 2022

Although almost all B2B companies require a funnel to be constructed for determining metrics, some argue that a marketing funnel is less effective for setting and tracking B2C marketing metrics if the product has a short, uncomplicated decision cycle. If you aren’t aware of this metric, your finance team should have this number.

B2C 52

B2C Marketing Marketers Finance 52

Duct Tape Marketing

NOVEMBER 2, 2023

06:08): And those partners are big enough and capitalized enough to be able to offer a breadth of services that help the customer implement the entire HubSpot product suite. Our sweet spot of customers that stick with us for a long time and use the product in the way that we kind of intended it is that 11 to 250 employee mark.

Transform 72

Transform Analytics Inbound Marketing CRM 72

Adobe Experience Cloud Blog

MAY 20, 2011

A 22-year industry veteran with research and product development experience at a variety of enterprise software companies, Smith is responsible for Ventana Research’s overall direction and global research on both the business and technology sides. Your research talks about how companies are improving their marketing analytics maturity.

Analytics 114

Analytics Finance Marketing Marketers 114