CMO Gen Z PR 
CMO Network
JUNE 5, 2022
Gen-Z demand racial justice, not just diversity, equity and inclusion. The brands that can make inclusivity part of their core mission—not a PR statement—will win the hearts and minds of a new generation of citizens. Not consumers.
Adobe Experience Cloud Blog
MAY 11, 2016
The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Then, we jumped into a series of Nation Talks with changemakers from Facebook, Wunderman and PR Newswire. The talks kicked off with Gary Briggs, CMO of Facebook. Step Up Your Game .
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Adobe Experience Cloud Blog
MAY 11, 2016
The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Then, we jumped into a series of Nation Talks with changemakers from Facebook, Wunderman and PR Newswire. The talks kicked off with Gary Briggs, CMO of Facebook. Step Up Your Game .
Marketing Insider Group
FEBRUARY 5, 2024
Zippia) 60% of TikTok’s audience comprises Gen Z users. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. HubSpot) 93% of B2B companies say content marketing generates more leads than traditional marketing strategies.
Hubspot Marketing
MAY 5, 2025
Agentic social media AI can handle much of social medias grunt work, things like monitoring sentiment, answering customer questions, or even defusing minor PR flare-ups before they trend (more on that later). Meltwater In my PR past, I grew familiar with Meltwater as a strong media monitoring and PR analytics platform.
Search Engine Land
JULY 1, 2024
David Shapiro, CMO of Unabated, notes: “Search hasn’t been solely about Google for a few years now. Scale brand awareness through the creation of more PR opportunities. Facebook and Instagram Meta recently said it’s focused on engaging users from Gen Z. They’ve become more like search engines themselves.
Econsultancy
DECEMBER 13, 2021
Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%. ” Marketing budgets now equate to just 6.4% of revenue.
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