Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short
Adobe Experience Cloud Blog
FEBRUARY 22, 2012
by Jon Miller Inbound marketing is a highly effective strategy for companies seeking to reach and connect with prospective buyers, but in isolation it will fail for most companies. Two of the most critical limitations are: It’s hard to target specific audiences with inbound marketing. Identify who’s hot – and who’s not.
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