Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

CMO 126

CMO Customer Acquisition Transform User-Generated 126

Martech

AUGUST 10, 2021

A critical component of GTM is identifying the needs of industries, markets, segments and/or accounts and then building solutions around it. Many companies build products and then try to find a market to serve/fit into and wonder why churn, demand or their ‘demand engine’ isn’t working.”

Whitepaper 114

Whitepaper Transform CMO Market Segmentation 114

Martech

APRIL 12, 2024

BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data.

Customer 119

Customer B2C Transform Retail 119

CMO Network

OCTOBER 11, 2023

For those working on New Products & Services, how to extend brand equity into new market segments with cutting edge tech, iterative pilots & design agency collaboration

Market Segmentation 96

Market Segmentation New Markets Product Branding 96

Rock Content

SEPTEMBER 18, 2016

David Welch, former VP of Marketing Insights & Operations, once summarized the future of marketing in six words. Data allows you to analyze the market, segment your audience, develop a positioning strategy, and create customized messages for targeted prospects. “Creative thrills but data pays the bills.”

Content Marketing 99

Content Marketing Thought Leadership Marketers Marketing 99

Businesses Grow

FEBRUARY 6, 2023

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. Although ChatGPT is limited to data before 2022 at this point, this summary gave me a valuable overview that definitely prompted some ways I could guide my client.

Customer Acquisition 145

Customer Acquisition User-Generated Marketers Marketing 145

Duct Tape Marketing

JUNE 13, 2024

She leads the marketing team at Clutch, the leading global marketplace for business service providers since 2022. She focuses on building a multidisciplinary marketing team to drive growth for both buyers and vendors. I need product marketing agency that's going to help me position my brand. So Katie, welcome to the show.

CMO 83

CMO Transform Price Digital Marketing 83

Rock Content

DECEMBER 11, 2020

This will open the doors for virtual influencers and personalized brands that have the autonomy to talk with their customers and create meaningful bonds — all of that based on the decisions made by CMO’s who won’t need to manually map these conversations. Finding trends. The result?

Marketers 83

Marketers Marketing Transform Communications 83

CXL

MAY 27, 2022

Demand generation managers are technically part of the marketing department. They typically report to a CMO, VP of Marketing, or director of demand generation and work to plan, build, and execute marketing programs. Closely partner with other marketing team members and the sales organization.”. .

Management 79

Management User-Generated Inbound Marketing CRM 79

Marketing Insider Group

MARCH 9, 2020

With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. CMO, tear down that wall. Identifying your top performers can help you spot trends that can help you choose the types of content you need to focus on during the coming months.

Whitepaper 103

Whitepaper Thought Leadership CMO Content Marketing 103

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. Segment your customers and traffic sources If you have different types of customers, build a landing page for each segment and drive traffic via separate sources. This will allow you to measure your most effective market segmentation.

Whitepaper 106

Whitepaper eBook Promotion Communications 106

Adobe Experience Cloud Blog

JANUARY 3, 2017

You’ll see best-of-breed applications in segments like CRM or marketing get bigger and broader. This will, of course, not be limited to one particular market segment in cloud—but I predict some big acquisitions in cloud computing in an effort to consolidate. I think we can be a consolidator in marketing!

Thought Leadership 126

Thought Leadership Transform Fashion CMO 126