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The Three Maxims That Power Strong Content Cultures

Animalz blog

They publish thoughtful blog posts on async collaboration and deep work, and tutorials for specific Todoist use cases, featuring the marketing team, customer experience folks , the CTO , and even the CEO. And that feels good,” says CMO Brenna Loury. “We What we present publicly is very much aligned with how we are internally.

CMO 52
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Three Must-Hear Maxims for Building a Content Culture

Animalz blog

They publish thoughtful blog posts on async collaboration and deep work, and tutorials for specific Todoist use cases, featuring the marketing team, customer experience folks , the CTO , and even the CEO. And that feels good,” says CMO Brenna Loury. “We What we present publicly is very much aligned with how we are internally.

CMO 52
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Inside Zapier’s 454% ROI Content Engine With Lane Scott Jones

Animalz blog

Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. In this episode, she reveals the “return on content spend” approach that converts performance-marketing skeptics into believers. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team.

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Merkle raises its commerce game: Tuesday’s daily brief

Martech

“Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. Other answers included “connection to your brand and business” (Karen Steele, CMO, Near), but most respondents were heavily focused on what would once have looked like sales goals.

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CMO Confessions Ep. 39: Deb Wolf of Integrate

On24- CMO Confessions

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. Welcome to another installment of CMO Confessions! The Career Path to CMO. Marketing to Marketers.

CMO 52
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CMO Confessions Ep. 38: Dan Frohnen of Sendoso

On24- CMO Confessions

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. Welcome to another CMO Confessions podcast! Data-Driven Marketing. B2C Trends for B2B Marketing.

CMO 52
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Salesforce: AI is the new UI

Martech

Also pictured, Erin Pryor, First Horizon Bank CMO. Generative AI across the suite In support of this “AI is UI” concept, the main topic of discussion at Connections was the extension of Einstein GTP not only across all the clouds that make up the Salesforce suite — Marketing, Sales, Service, etc — but also to Slack and Tableau.