Sachs Marketing Group

JUNE 21, 2023

A lack of brand awareness can lead to missed opportunities, lower customer loyalty, and ultimately a decline in revenue. Digital marketing is the knight in shining armor for increasing brand awareness. In addition to content sharing, social media platforms offer an interactive medium for brands to connect with their audience.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

CXL

OCTOBER 4, 2022

Leverage FOMO in social media marketing 3. Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Both are critical.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Vertical Response

MARCH 22, 2024

It’s important to design a website that builds trust and authority while communicating your brand values. Your website is a key marketing tool for attracting new customers and building your brand identity. Marketing Your Brand After establishing your online presence, the next crucial step is marketing your brand.

Transform 68

Transform Affiliate Marketing Shipping Education 68

DIY Marketers

DECEMBER 21, 2021

But after trying on dozens of definitions and distinctions in my marketing plan, I’ve found these definitions work best and make for reating very clear marketing objectives, Where Do Marketing Objectives Come From? What new customers have you gained this year? Where did you gain the most customers?

Key Performance Indicator 70

Key Performance Indicator Marketing Marketers Customer Acquisition 70

DIY Marketers

AUGUST 9, 2021

Cause marketing supports social causes by raising funds, spreading awareness, or donating profits. An increasing number of consumers are eager to do business with brands that share their values, and cause marketing is a great way to increase customer loyalty. Relationship marketing. Social media marketing.

Marketing 52

Marketing Marketers Outbound Marketing Advertising 52

Duct Tape Marketing

MAY 2, 2017

Email marketing. Social media marketing. Effective advertising can get taken care of with a strong marketing strategy. At a minimum, your marketing plan should include a: Description of your ideal customer. Key marketing strategy (I use what I call the Marketing Hourglass to put this together).

Non-Profit 62

Non-Profit Customer loyalty B2C Marketing 62

Marketing Insider Group

SEPTEMBER 9, 2010

The answer is that brands have a compelling need: …to communicate who you are as a brand and what you stand for through social media in a far more consistent, strategic and global way. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Branding 75

Branding Telemarketing Marketing Mix Customer loyalty 75

Marketing Insider Group

JUNE 22, 2010

The evolution of device functionality has shifted from content creation (inputs) to communication (outputs) to sharing (community). Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 76

Telemarketing Customer loyalty Inbound Marketing B2C 76

Marketing Insider Group

NOVEMBER 24, 2010

Related Posts: The Role of B2B Marketing The Future of B2B Marketing: It’s Social Augmented Reality For B2B Marketing in 2011? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 73

Telemarketing eBook Inbound Marketing Customer loyalty 73

Marketing Insider Group

NOVEMBER 9, 2010

BlogWell Event Today At SAP’s Newtown Square, PA Offices Today I will be attending an event titled “ BlogWell: How Big Brands Use Social Media &# including case studies from SAP, Pfizer, Johnson & Johnson, Hershey, and Discovery Communications. Join the live discussion on Twitter using # BlogWell.

Marketing Mix 76

Marketing Mix Telemarketing Customer loyalty Inbound Marketing 76

Marketing Insider Group

DECEMBER 21, 2010

In 5 Benefits of Augmented Reality Marketing , Alex Smith from Punch Communications argues that the possibility and benefits of augmented reality are rolling around on the minds of marketing heads. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 79

Telemarketing Customer loyalty User-Generated Marketing 79

Marketing Insider Group

NOVEMBER 11, 2010

I “live blogged” the event that included Brian Ellefritz from SAP, Anna Lingeris from Hershey, Marc Monseau from Johnson & Johnson, Ivy Li from Scholastic, Leah Patterson from Sungard, Jonathan Haley from BlackRock, Kate Bird from Pfizer and Discovery Communications’ Amber Harris. Click here to cancel reply.

Telemarketing 74

Telemarketing Customer loyalty B2C Marketing Mix 74

Marketing Insider Group

AUGUST 10, 2010

I think one of the most important factors to success in B2B markets is simple: Strategic and Integrated Marketing Plans. It requires us to think with forethought to determine and to communicate our business goals. Oh and that means thinking ahead. But this is hard, isn’t it? Who are we targeting?

Marketing Strategy 71

Marketing Strategy Telemarketing Customer loyalty Transform 71

Marketing Insider Group

MAY 5, 2010

I am an online and social media marketing strategist for a large B2B company in a highly competitive industry. And while we’re on this topic, here are 3 B2B Marketing Insider tips for this post: Set clear and concise objectives for your initiatives. Whatever Happened to Marketing Strategy? Why Do You Tweet?

Telemarketing 51

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 51

Marketing Insider Group

AUGUST 10, 2010

I think one of the most important factors to success in B2B markets is simple: Strategic and Integrated Marketing Plans. It requires us to think with forethought to determine and to communicate our business goals. Oh and that means thinking ahead. But this is hard, isn’t it? Who are we targeting?

Marketing Strategy 62

Marketing Strategy Telemarketing Customer loyalty Transform 62

Marketing Insider Group

MAY 5, 2010

I am an online and social media marketing strategist for a large B2B company in a highly competitive industry. And while we’re on this topic, here are 3 B2B Marketing Insider tips for this post: Set clear and concise objectives for your initiatives. Whatever Happened to Marketing Strategy? Why Do You Tweet?

Telemarketing 48

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 48

Marketing Insider Group

JUNE 7, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Social Media B2B Marketing , Social Media 7 Comments Post a comment Paige ONeill Jun 9 2010 Great post, Michael.

Telemarketing 76

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 76

Marketing Insider Group

AUGUST 24, 2010

#socialmedia – Moderated by @Marc_Meyer and @JasonBreed this social media chat occurs Tuesdays at 12pm EST. Each discussion is also tagged with a number, such as #sm1, #sm2, etc. Chats can be a boon for info seeking and networking, I hope aggressive marketers won’t take advantage of this cool communication method.

Telemarketing 69

Telemarketing Marketing Mix B2C Inbound Marketing 69

Sprout Social

OCTOBER 30, 2023

According to The Sprout Social Index ™, consumers think the most memorable brands are the ones who respond to their customers (51%) and prioritize communicating with their audience rather than posting a lot of content (37%). Yet, only 8% of social marketers believe themselves to be leaders in customer care on social.

Customer 117

Customer Customer Journey Marketing Marketers 117

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In short, happy employees create happy customers and happy customers buy more stuff and stay with you for a longer period of time. Managers need to create action plans.

Customer loyalty 72

Customer loyalty Customer Telemarketing Inbound Marketing 72

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In short, happy employees create happy customers and happy customers buy more stuff and stay with you for a longer period of time. Managers need to create action plans.

Customer loyalty 65

Customer loyalty Customer Telemarketing Inbound Marketing 65

Marketing Insider Group

FEBRUARY 5, 2024

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. million by the end of 2024.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Econsultancy

DECEMBER 13, 2021

Customer Journey Mapping Best Practice Guide. US and UK social media users most likely to advocate for a brand on price and/or value for money. However, it appears that marketers plan to prioritise this investment in Artificial Intelligence tools (47%) more than in customer analytics (45%) or customer satisfaction (43%).

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

FEBRUARY 22, 2022

One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.

Customer 142

Customer Customer Journey Customer Acquisition CRM 142

Marketing Insider Group

JULY 29, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? So what is “personal branding?”

Branding 75

Branding Social Media Marketing Telemarketing Inbound Marketing 75

Marketing Insider Group

NOVEMBER 18, 2010

We will re-discover that happy employees create loyal and satisfied customers who in turn improve profit margins. (I Related Posts: The Future of B2B Marketing: It’s Social Confessions Of A B2B Marketer Augmented Reality For B2B Marketing in 2011?

Inbound Marketing 79

Inbound Marketing Customer loyalty Telemarketing Marketing 79

Adobe Experience Cloud Blog

JUNE 16, 2016

There’s a unique opportunity for marketers to meet the needs of their buyers on social channels by embracing every facet of the customer journey from education to advocacy. If you consistently communicate with your audience as if you were marketing to a single person, you’ll come across as more personable.

Customer Journey 91

Customer Journey Customer Thought Leadership Education 91

Marketing Insider Group

JUNE 4, 2010

Shel Holtz , who also spoke at SocialMediaPlus , recently wrote this article: “Study: PR wins social media ownership battle”. The post states that “PR trumps marketing when it comes to controlling the social media budget and strategy”. In the end, I think Frank got it just right. I bet you’d agree!

PR 76

PR Marketing Mix Inbound Marketing Telemarketing 76