Communications Customer Marketing Succession Management 
Base.ai
APRIL 18, 2022
If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.
Adobe Experience Cloud Blog
APRIL 25, 2018
To muddy the waters even more, organizations are frequently updating their systems and processes, which leads to miscommunication or even worse, no communication at all. Often times, sales and marketing professionals actually think their jobs are harder because of their counterpart’s “incompetencies.”
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Martech
FEBRUARY 22, 2022
One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.
Martech
JULY 25, 2022
This all translates into Marketing’s, Customer Success,’ and other functions’ requirement to play a larger, more initiative-taking role in the revenue- and customer-generation effort. This means our customer, marketing, and sales systems of record the last decade-plus must do more. Primary user = sales.
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