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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social is the oldest social network in action: private, untraceable human-to-human communication. Source: Hootsuite’s Digital Trends report 2. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids.

Gen Z 134
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24 Instagram Reels Stats That Might Surprise You

Hootsuite

This Instagram Reel serves as a reminder to social media marketers that sometimes the simplest ideas are the most effective and speaks to the video’s format as being to communicate an idea or practice without actually using any words. Source: Hootsuite Digital Trends Report. Source: Google Trends.

Gen Z 143
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24 Gen Z Statistics That Matter to Marketers in 2022

Hootsuite

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Only 23% of executives believe the speed at which they gain accurate insights is ‘very strong’, the Digital Trends 2021 report from Econsultancy and Adobe reveals. However, the Econsultancy and Adobe Digital Trends 2021 survey has identified some substantial barriers to success in marketing and experience.