Martech

DECEMBER 5, 2023

Once every budget owner has identified these mission-critical costs, I then identify costs that fall into another bucket: If we didn’t spend some amount of money on this, then what’s the point of even having that function within marketing? Partner marketing costs. Local field marketing event.

Finance 125

Finance CMO eBook Marketing 125

Duct Tape Marketing

APRIL 14, 2015

For example, we produce eBooks from our content rather consistently and instead of simply putting them on our website and calling it done, we shop these eBooks out to organizations that have our ideal client as part of their ecosystem and allow them cobrand and distribute the content to their world.

Non-Profit 77

Non-Profit eBook Partner Marketing Communications 77

Animalz blog

MAY 3, 2024

The partner marketing team wants a case study, the sales team needs a new one-pager, the demand gen folks are eager to publish a new ebook, and so on. ( “The content leader’s role in an enterprise is more about coordinating and communicating priorities than shipping things quickly.”

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Duct Tape Marketing

MARCH 1, 2016

Influencer Marketing – This includes the practice of building relationships with individuals and outlets that can influence pre-established communities. Partner Marketing – This includes co-marketing activities run in collaboration with strategic marketing partners. Precisely segmented visitors.

Non-Profit 53

Non-Profit eBook Education User-Generated 53