Communications Marketing Automation Platform Performance Marketing 
Martech
FEBRUARY 3, 2022
Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What kind of marketing automation platform do we need?
Martech
JULY 30, 2024
However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adobe Experience Cloud Blog
FEBRUARY 7, 2020
Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * But only about one-fourth of all B2B product companies and one-third of B2B s ervice companies can prove the impact of marketing activities on revenues. *. Measure long-term performance.
Martech
APRIL 21, 2023
Key benefits of marketing automation How marketing automation works Marketing automation best practices Popular marketing automation vendors Resources for learning more What is marketing automation and why is it important? Need help choosing a marketing automation platform ?
Welcome Software
DECEMBER 5, 2022
This level of personalization is difficult for small businesses and impossible for large ones, but with automation, it’s straightforward and convenient. image source Tracking performance One of the keys to marketing automation is tracking marketing communication performance. Personalization.
Welcome Software
DECEMBER 5, 2022
This level of personalization is difficult for small businesses and impossible for large ones, but with automation, it’s straightforward and convenient. Tracking performance. One of the keys to marketing automation is tracking marketing communication performance. image source. Personalization.
Martech
JUNE 3, 2022
The landscape of email marketing players comprises companies that started in the 1990s as well as those launched as recently as 2018. The biggest recent change in the global environment, the COVID-19 pandemic, increased the importance of digital communications in general and email in particular. Deliverability management.
Expert insights. Personalized for you.
98 
Let's personalize your content