Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. For a successful implementation, key leaders have to be on board with the new technology.

Transform 95

Transform New Technology User-Generated Communications 95

Martech

MARCH 15, 2024

The list above identifies some areas of value to the customer — secure and compliant data with an easy-to-use, personalized product marketed to them at just the right time and place. The result is better-aligned teams with clear goals, communication channels and escalation paths.

Law 104

Law Communications Management Analytics 104

Martech

FEBRUARY 9, 2024

Then you worked as a marketing specialist developing mobile apps. Then you went back to college and got into information and communication technology for your Master’s. So I was in a product marketing, product development role, working a lot with the engineering team, building mobile apps.

Finance 79

Finance New Technology CMO Analytics 79

Digital Marketer

DECEMBER 19, 2022

The most significant advancement in marketing from the rise of online culture is the use of customer data. This part of digital marketing is still advancing as new technologies like data analytics drive marketing insights. Social media has proven popular as a channel for customer communication, too.

Transform 83

Transform eCommerce Retail Entertainment 83

Duct Tape Marketing

NOVEMBER 7, 2019

Managing Your Modern Marketing Efforts with the Right Software written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Josh Slone. On today’s episode of the Duct Tape Marketing Podcast, I sit down with Josh Slone , product marketer for Gist. Marketing Podcast with Josh Slone.

Management 44

Management Fashion New Technology Communications 44

Martech

SEPTEMBER 25, 2023

Because marketing’s primary goal is to build brand awareness, shape customer perspectives and cultivate customer relationships, these goals take time to yield tangible results. Just as a trade show or a well-placed article in an industry magazine does not immediately sell a product, marketing does not immediately produce sales.

User-Generated 109

User-Generated Finance Marketing Marketers 109

Marketing Insider Group

JULY 15, 2014

The 2020 Marketing Department. The Marketing Department of the future will look very different from today’s advertising, branding, demand generation, field marketing, product marketing, partner marketing, and communications teams.

CMO 94

CMO Marketing Marketers Entertainment 94