Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Anna Hrach , strategist at Convince and Convert, offers an insightful grounding thought. “No Support external content creation.

Whitepaper 105

Whitepaper Content Marketing Direct Mail User-Generated 105

Hubspot Marketing

APRIL 5, 2023

Gating content generates top of the funnel leads. Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL). Email Marketing: Newsletters, content promo, nurture sequences and event invites.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

CXL

MAY 27, 2022

It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Use thought leadership to spark conversation.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

MAY 8, 2019

The pre-purchase, top-of-funnel stage should include “light” thought-leadership content that builds brand awareness, highlights a need, and drives desire. Content marketing is a crucial element of demand generation. But you also need to understand the best way to get it to your audience. 2 Be original.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. Gating some of your high-value, premium content can help you gather contact information for new, qualified leads to start nurturing.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

Exposure Ninja

JULY 5, 2023

So buckle up and prepare for a wild (but entirely safe) ride in the B2B marketing world! Content Marketing Is Mandatory Content is an essential B2B digital marketing tool for businesses of all sizes. There’s no denying that content marketing takes a lot of work, but the end result is worth it!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Martech

APRIL 15, 2022

Content marketing. Content marketing strategies have consistently been one of the most reliable tools at a B2B marketer’s disposal. If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly.

B2C 122

B2C Marketing Automation Platform Gen Z Whitepaper 122