Content Marketing Institute
JULY 24, 2018
What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Anna Hrach , strategist at Convince and Convert, offers an insightful grounding thought. “No Support external content creation.
Adobe Experience Cloud Blog
JANUARY 7, 2020
The largest and most important one in terms of the impact the business is direct mail and we use Alyce for most of our direct mail. ABM is not an inexpensive marketing motion. It can’t exist on its own, so we execute all of our ABM in close coordination with inbound marketing teams. Bringing it all together.
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Adobe Experience Cloud Blog
OCTOBER 3, 2018
If you spend even a couple of hours listening to the marketing department conversations at Uberflip, I guarantee you’ll hear the word “experience” come up at least a few times. The key thing about all the experiences that our team creates is that content always takes a front seat. The same goes for our direct mail plays.
Hubspot Marketing
APRIL 5, 2023
SEO – Bottom of funnel demand generation strategy – this can be summarized as content marketing that creates blogs and landing pages for purchase-intent keywords. Email Marketing: Newsletters, content promo, nurture sequences and event invites. Offline Media: Direct mail, NYC subway ads, etc.
CXL
MAY 27, 2022
It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Use thought leadership to spark conversation.
Adobe Experience Cloud Blog
MAY 8, 2019
Once you cement your goals and audience, it’s time to plan and produce content for each stage of the marketing funnel. The pre-purchase, top-of-funnel stage should include “light” thought-leadership content that builds brand awareness, highlights a need, and drives desire. 2 Be original.
Adobe Experience Cloud Blog
DECEMBER 3, 2015
Give away hard copies of content. As content marketing has grown, the opportunity to provide hard copy collateral at events reinforces your brand and provides a convenient way for some people to absorb the content. Personalize direct mail.
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