Rock Content

AUGUST 13, 2019

It’s a question that every content marketing team has had to answer at least once—if not hundreds—of times. In a planning meeting for a new content piece, it’s often the first question that comes up: how are we driving traffic to this content? Gating equals gaining information that you cannot gain without a gate in place.

Whitepaper 51

Whitepaper eBook Education Place 51

Marketing Insider Group

APRIL 19, 2021

From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. It’s also why we use a SaaS-based model with our own content marketing. Start Creating Content That Positions You as a Leader.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

Marketing Insider Group

MARCH 2, 2023

Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!

Whitepaper 88

Whitepaper eBook Fashion User-Generated 88

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Rock Content

AUGUST 13, 2019

It’s a question that every content marketing team has had to answer at least once—if not hundreds—of times. In a planning meeting for a new content piece, it’s often the first question that comes up: how are we driving traffic to this content? Gating equals gaining information that you cannot gain without a gate in place.

Whitepaper 40

Whitepaper eBook Education Place 40

Search Engine Land

DECEMBER 6, 2023

As you begin to tailor your content marketing and SEO initiatives to the B2B customer journey, it’s crucial to understand the kind of information they seek before they’ve even begun to think about your brand or the type of solution they want. You can also demonstrate your expertise within the field with whitepapers and ebooks.

SEO 105

SEO CRM B2C eBook 105

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

An Accenture study on B2B organizations found that 96 percent reported higher profitability and 97 percent reported increased market share from these efforts. In effect, with better experiences, and better lead generation strategy in place, your company can see substantial growth over the long-term.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

And with such a demand for content, you need to make sure that you have the right people in place that can create content. But a larger company really needs a team of content creation. Because content marketing roles are relatively new to B2B marketing, a lot of marketers don’t know where to start.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Digital Marketer

NOVEMBER 4, 2022

One of the best ways to go further with affiliates is to have them produce long-form content. Long-form content can come in various forms, including online guides and eBooks. Long-form content can be great work for affiliates, while it can be a gold mine for businesses. Want to get certified in Content Marketing?

Whitepaper 77

Whitepaper Fashion eBook SEO 77

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Hubspot Marketing

JUNE 30, 2023

According to AJ Beltis, Senior Content Marketing Manager for HubSpot's Acquisition team, succinctness pays off for CTA copy. The name of the thing you are promoting -- whether it's a free ebook, whitepaper, template, guide, crash course, or presentation -- should align with the name of it on the landing page.

eBook 97

eBook PR Whitepaper Place 97

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Marketing Insider Group

OCTOBER 22, 2020

Regardless of whether we’re talking about the commercial or residential side of the industry, the Real Estate profession certainly finds itself in a curious place. One of the biggest reasons for this is due to the lack of inventory in the market—total listings are down a staggering 39% YOY. quite popular across this sampling.

Real Estate 98

Real Estate Whitepaper Finance eBook 98

Rock Content

APRIL 20, 2023

Other types of automatically generated content include content scraping, machine-translated content with no human checks on the quality, content spinning, and combining content from different places, including RSS feeds, to create a new page. Source: Content Marketing Institute 3.

SEO 86

SEO Whitepaper User-Generated eBook 86

OnPassive Marketing

OCTOBER 1, 2022

Some common growth marketing tactics include: Paid Advertising: This is one of the most effective ways to reach new customers and grow your business. Paid ads can be placed on search engines, social media, websites, and other online platforms. You can promote your content through social media, email newsletters, and other channels.

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Marketing Insider Group

MARCH 24, 2021

Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. As your teams interact with your social media followers, they’re also building relationships.

Branding 142

Branding Transform Whitepaper User-Generated 142

Rock Content

MAY 8, 2016

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place.

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Marketing Insider Group

DECEMBER 3, 2020

It’s a heavy reminder that while we may think that we do the bulk of our shopping online, the lion’s share still takes place in person. We’ve finally encountered another audience where eBooks aren’t the predominant content format. of total US retail sales this year. in 2020, with e-commerce sales climbing 18.0%.

Retail 91

Retail Whitepaper Food B2C 91

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. The best place to start planning a demand generation campaign? Creating great content is important.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Duct Tape Marketing

JUNE 7, 2015

It is completely customizable, flexible and is the base for all of your marketing efforts in the modern world. But even with a powerful website and a content marketing strategy, most websites don’t instinctively collect leads on their own. They have mechanisms in place that get their visitors to volunteer their information.

Whitepaper 70

Whitepaper eBook Advertising Advertisers 70

Duct Tape Marketing

SEPTEMBER 19, 2013

Why Your Small Business Needs a Content Marketing Mission Statement written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest blog post day here at Duct Tape Marketing and today’s guest is Joe Pulizzi - Enjoy! Enter the Content Marketing Mission Statement.

Content Marketing 74

Content Marketing Whitepaper Shipping eBook 74

Duct Tape Marketing

AUGUST 5, 2013

Is Outsourcing Your Content Marketing Evil? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing More than ever small businesses are using some form of content marketing to promote themselves. Content Marketing Software | Writer Marketplace.

Content Marketing 67

Content Marketing Whitepaper Marketing Marketers 67

Adobe Experience Cloud Blog

JULY 17, 2018

The best way to capitalize on this is by including your customer in your content marketing strategy. In this blog, I will share with you 6 ways you can begin to include customers in your content. It’s probably the easiest and most impactful way we involve our customers in the content we produce. 1) Customer Case Studies.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Neil Patel

AUGUST 19, 2021

It’s one of the best places to connect with your potential clients and land work. Eighty percent of B2B marketers say LinkedIn is the best place to find leads. Then create a content marketing strategy around YouTube. What makes YouTube such a lucrative platform is this: The content is searchable on Google.

SEO 145

SEO Marketing Marketers Whitepaper 145

Marketing Insider Group

AUGUST 30, 2021

The content they want (and want to share with others) – markempa. Give useful content they want (and want to share with others). This content organically emerges from the first four points of placing the customer first, understanding them, conversing with them, and helping them. Our customers don’t need more content.

Whitepaper 115

Whitepaper CMO Marketing Marketers 115

Hubspot Marketing

MAY 2, 2022

But because Scott knew that Sandberg was coming from a compassionate place when giving her feedback, Scott accepted it, moved on, and became better. The Bootcamp boosts newbies with an ebook, uplifting emails, and an engaged Facebook community. Harsh feedback. The kind of feedback that stings. But it doesn’t stop there. Price: Free.

Price 110

Price Whitepaper Communications Non-Profit 110

Hubspot Marketing

APRIL 21, 2022

Download a content map template. To help you brainstorm and map out content ideas for targeting specific segments of your audience, we've created a new free template resource: The Content Marketing Planning Template. Whitepapers. Website Content Mapping. Download Your Free Template Now.

Price 145

Price CRM Marketing Marketers 145

Marketing Insider Group

AUGUST 3, 2015

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? A focus on two things can help it all fall in place. B2B Content Marketing: Easier Said Than Done? While 93% of B2B marketers use content marketing…. The way people buy has changed dramatically.

Whitepaper 91

Whitepaper Transform Education eBook 91

Customers.ai

JANUARY 26, 2024

How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. I certainly have, multiple times.

CRM 111

CRM User-Generated Analytics Marketing 111

Marketing Insider Group

AUGUST 30, 2021

The content they want (and want to share with others) – markempa. Give useful content they want (and want to share with others). This content organically emerges from the first four points of placing the customer first, understanding them, conversing with them, and helping them. Our customers don’t need more content.

Whitepaper 69

Whitepaper CMO Marketing Marketers 69

Adobe Experience Cloud Blog

JANUARY 4, 2016

If you’ve set personal goals already (like seeing the inside of 24 Hour Fitness more than once a week), but you’re looking for a professional goal that will make a tangible impact on your brand and organization, you’ve come to the right place. The voice you use for your brand depends on the persona you’re creating content for.

Branding 92

Branding Thought Leadership Whitepaper PR 92

Marketing Insider Group

JANUARY 24, 2013

. @ Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. Taco connoisseur.

PR 111

PR Whitepaper CMO Marketing 111

Duct Tape Marketing

NOVEMBER 20, 2014

Why Conduct a Content Audit? If you don’t know what content you have, and how it’s performing, you can’t improve. The key to driving more leads, traffic and revenue through your content marketing is by identifying holes in your content deliverables. Sift through your content map and identify where the holes are.

Copywriting 67

Copywriting Whitepaper eBook Global Marketing 67

Sachs Marketing Group

JUNE 21, 2023

How to Increase Brand Awareness through Digital Marketing Digital marketing provides an array of tools to increase brand awareness. By adopting a multi-channel approach, including social media, email marketing, content marketing, and SEO, you can reach a wider audience and make a more significant impact.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Litmus

FEBRUARY 17, 2021

But email automation only works with the right strategies and tools in place. Dig into the most common email mistakes, why they’re damaging, and how you can prevent them in the first place. Learn how to send on-brand, error-free emails in our ebook, The Anatomy of a Broken Email. What a relief. You can finally work on them!

CRM 88

CRM Email Marketing Whitepaper Customer loyalty 88

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.

Content Marketing 103

Content Marketing Whitepaper eBook B2C 103