Martech

MARCH 12, 2025

Dig deeper: 3 recession-defeating marketing strategies Rethinking partnerships and marketing mix Inflation offers an opportunity to reassess your entire marketing ecosystem and partner relationships. Now is also the time to evaluate your marketing channel mix through the lens of inflation-adjusted ROI.

Transform 112

Transform Finance Marketing Marketers 112

Martech

JUNE 10, 2025

In the marketing mix, generative engine optimization is at the intersection of SEO, content strategy, customer experience and data science disciplines. GEO and other AI optimization strategies differ from traditional performance marketing. This is a unique value of GEO, as many brands lack this convergence.

Transform 84

Transform Customer Acquisition Finance User-Generated 84

Litmus

MARCH 15, 2024

When you can’t measure what is and isn’t performing, it’s hard to prioritize your efforts or advocate for more team budget. Prioritize time-tested marketing channels that deliver the highest ROI Understanding the performance of all your marketing channels is critical to driving conversions, pipeline, growth, and customer engagement.

Law 115

Law Transform Marketing Mix Marketing Strategy 115

Hubspot Marketing

JUNE 17, 2025

While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. Where should marketers begin? Source What I like: Canva can fulfill all of your design and content marketing needs through their beautiful and streamlined software.

Branding 70

Branding Price CRM Marketing 70

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Partner with a Marketing Agency.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Create Content that Addresses Your Customer Journey.

Marketing Strategy 10

Marketing Strategy Marketing Marketers Whitepaper 10

Unbounce

SEPTEMBER 19, 2023

In my entire time as a content marketer, I’ve never seen that show up in any sort of app or AI tool and the idea of an ethical writing tool or like a feminist writing tool. 00:30:54] Pete Housley: Banafshe, thank you for your SEO savvy as a performance marketer. I was like, that is my dream. I love this one.

Copywriting 93

Copywriting SEO Price Whitepaper 93